soulpancake has youtube channel boasting 1.5 million subscribers. >> come on in.come to soulpancake. i started to get well known for being on a certain tv show. hello. and i saw an opportunity because, at that point and time, we are talking maybe six years ago, there was not as much positive stuff on the web. it really was a much more negative marketplace. it was kind of the worst of humanity. it was crass. it was pornography and kardashian butts and gossip. just shopping and just kind of, it didn't make us humans look too good. i wanted to do something positive on the web. >> this is great. everyone was dancing with each other. it was fun. >> i did an interview with oprah. people were very intrigued, but skeptical. how are you going to make money at this? this sounds like a vanity project. it's ooey gooey, so good for you. we pivoted, a year or two in when we realized, listen, we are not getting the traffic we need. a lot of our questions and ideas we were exploring online in the digital space on our website, we found that we could easily turn into videos. we sta