soundcloud is built from the creator out.largest collection of audio creators on the planet. we have content from over 20 million creators. we want to be the first place those creators come to. for listeners who love discovery and are excited about discovering something first, soundcloud offers a very different experience, which is one reason we continue to grow. emily: we've seen the advertising on google and facebook, but audio has been slow to catch up. do you think that kind of growth can be replicated in audio, and if so, how? kerry: audio is such an extremely interesting category that is just starting to emerge, across the board. certainly from the advertising interest side, one reason we are so excited to partner with pandora, and other trends from the consumer side, where with expansion and penetration of music, and mobile and the connected home and car, on top of music you can add non-music streaming. you have podcasting, information services, voice control. a number of trends from the consumer side as well as the co

anyone with a soundcloud unlimited subscription, meaning -- largest group of soundcloud has always beenffering traders and expensive set of tools to trade with their world however they wish. we are excited to roll out the ability to make money directly on the platform to more creators than ever. emily: how much revenue do top ?erformers make the most important thing is offering the creator a direct line to listeners. a true independent creator, being ever to have that direct relationship with the listener and whether they choose to have a manager or a label is up to them. for an independent creator, this means more money in their pocket at the end of the day on a revenue share basis. we also have many creators who have gone far into their career and decided to remain independent. we also have content from major-label talent. soundcloud really runs the full spectrum from the true independent all the way to the global superstar, and we want to make those tools available to as many as possible. a partner on ad sales. how does that accelerate soundcloud's listeners given that pandora is dec

get that at itunes, soundcloud, and bloomberg.com.d you can find us online at businessweek.com. jason: in this week's technology section, a brutal legal battle between sony and fujifilm has big tech scared the backup system, which is actually reels of magnetic tape, is at risk. carol: who knew? let's get more from susan decker. susan: the backup cloud is magnetic tape. it is not quite the cassette tapes we remember from music or the vcr for movies, but it is the same underlying technology that has been around for 100 years. you still go old school when you want to make sure stuff is saved for posterity. jason: now it is the subject of a massive legal battle. when i saw your name on this story, i thought this is going to be a juicy one because this means the companies are going to war. it is quite a battle here. susan: it is. there used to be six manufacturers of these magnetic tapes. these are the equivalent of a cassette tape, but different in terms of looks. there used to be six of them, now there are only two, sony and fujifilm. fu

. >> jimmy: and you released it on soundcloud. never expected, you know, anything, ever. and i just kind of -- nobody wanted me to put the song out. i made the beat. i made the cover art and i was just like, "i need to put this song out because i'm sick of sitting around wasting my life and just getting drunk all day." i need to do something more constructive. >> jimmy: yeah. >> so i figured let's just put it out and see what happens. and i woke up and wiz khalifa tweeted me. rest in peace, mac miller tweeted me. and, you know, we just -- it had like 30,000 plays after that and it kept going. and i sat down the laptop and just watching it going and going and going. >> jimmy: isn't that fun, huh? >> yeah, it was really fun. [ laughter ] >> jimmy: and then, you got like a record deal right there? >> well, yeah. we waited a little bit. we put out some more songs. and we did, you know, a couple shows. south by southwest and stuff. and i was just trying to find the right fit, you know, signing a deal and stuff. because that's a big thi