for a local lad from southport, does that bother you?cause i think it is not about all men being equal, it's about a matter of choice and i think what we do offer is choice and there are tasting menus, there are a la carte menus, but there are also very good reasonable lunch menus. the wine, you can come to this restaurant and spend the same amount of money on a glass of wine than you would in a good bar or pub. it's all a point of choice. so with the thousands of bottles we have on oui’ menu, when you come here, there's something for everybody. so i don't look at it as a rich man's room, or we're in knightsbridge, anyone who comes to my restaurant, you can have tap water, a glass of house wine and the lunch menu for two people you could be out of the door for less than £100 if you wish, but it's your choice to come and spend the value that you want to spend. but isn't it nice, even for a northern lad, to maybe come with your girlfriend or your wife and dress up, come to knightsbridge, come to london, do something different? we're not on