i have got spellcheck, what have you got?[laughter] it turns out i was wrong about a few things and i was right about a few things and i learned a ton so in terms of the editorial having an editor was great. i could've hired a great writer to hell me through that process. i was happy to have the support of mary harbil. the distribution of the physical to support the digital, i basically godfrey advertising across the nation. i can buy that. no single person can afford to distribute 10, 1,520,000 books. it's hundreds and hundreds of libraries around the world and digital only does not do that. you cut off the physical marketing so that helps support digital. when they ran out of physical books my e-book sales spiked so there is that level of demand regardless of format. the actual marketing of the thing by campaign manager from the book, we built this internet army digital plan. at harvard the more traditional plan and got me on "msnbc" and it was very hard. that is the network game. there is a finite amount of people who talk

remember spellcheck? are changing our notions of whether we care. people use these to knowledge is actually study the punctuation. i did a study of the messaging, for example. people don't care about that? if you have to send this come up with that. and not after the last sentence because it beyond. these are patterns for years, just not which you were taught in school. >> host: computer programs are also automatically put in. one of the things that's happened is searching in our notion of what it means to be an author. these new computer technologies, whether it's on the cell phone, ipod or make a nice rate a great deal more. but we'll so have greater sense that people don't really care if we make mistakes. we're no longer judged as host of forget the punctuation or spelling wrong or make a grammatical mistake because the assumption is you we don't want than it's gone. we don't feel this is doable, tangible, long-lasting text that will come back and say wait a second. >> host: professor baron, the book is "always on." what about the whatever genera

a lot of them say, well, i rely on spellcheck. ask if you go to, you know, kindergarten through high school, did anyone really focus on spelling? no. why? because the faculties are thinking i need to be focusing on other things to be a modern faculty member. i shouldn't be so persnickety about some of these kinds of issues. so if we don't teach these things, it's not the student's fault. if we change our expectations of our goals in education instead of reflecting, instead of being by yourself and thinking, instead of reading for a long period of time with no distractors, then if our students don't know how to do it, it's not the technology's fault, it's ours. so one of my major concerns is how much we should take the blame, and here i do mean blame. another kind of issue is what else is happening in society so it's not the technology that's doing it, it's social change which for better or for worse is leading a particular direction. so take, for example, proofreading. one of my favorite bugaboos. there are many, many instances wh

we don't even do spellcheck anymore. we don't know how to spell. we use a computer.>> exactly. not a good -- >> appreciate it. >>> tina fey, who is shaking her head on the other side of the studio. we'll talk to her, after this. when you're at the corner of "i'm a new parent" and "i have no idea what i'm doing," you need a hand. well, walgreens is innovating to help. by making prescription refills this easy. and we're bringing our pharmacists out front to answer your questions. at walgreens, we'll do more than help you get well. we'll help you stay well and live well. because that's what it really means to be at the corner of happy and healthy. the blissful pause just before that rich sweetness touches your lips. the delightful discovery, the mid-sweetening realization that you have the house all to yourself. well, almost. the sweet reward, making a delicious choice that's also a smart choice. splenda no-calorie sweetener. with the original sugar-like taste you love and trust. splenda makes the moment yours. dare to see the difference with pantene anti-breakage. redu