brad: that is the always fashionable bloomberg's spencer soper. thank you for joining us.g up, hey, big spender. we look at how much president trump and his rivals are spending on social media to win your vote. that's next. this is bloomberg. ♪ brad: in a little under a year, americans will take to the polls to decide their next president. much like 2016, facebook is under extreme scrutiny on how it handles misinformation and politicians lying on its platform. sheryl sandberg defended the social network at bloomberg's the year ahead conference in new york on thursday. >> this is a major test for us and we are building on some success. 2018, the midterms were very focused. from everything we know today, they went very well. eu parliamentary elections -- we have had a lot of elections since then but we know this is a big one. this is the highest priority for the next year. >> you have not been afraid of youaps -- for what mark and have said passionately about, ensuring that discord is there for those to be able to discuss. talk to us about political ads and why you have chos

taylor: thank you to bloomberg's spencer soper.l stories to come, that is next, this is bloomberg. ♪ taylor: the company known for its zoomable platform launched a video version of it. it's a video recording software that lets users add graphics in real time and having their face on the screen next to the visual content during the presentation. joining us to discuss how it could change video conferences in this week's work shifting segment, it is prezi core founder and c.e.o., talk to me more about this video and how you help to increase internal communications with it for corporations. peter: thanks for having me on the show, taylor. we just launch thissed product and we designed it for people to have something to say and made it possible for people to literally hold their ideas in their hands. now, this is, of course, something that weathermen have been able to do for ages. they have an entire studio to do that. so what we have done is made it possible for anyone with their laptop and camera to be able to do this and it's also po