some cancers, fatty liver, probably dementia, and the latest on the list, it interferes with sperm motility. so, sugar basically gums up the works wherever it is. but that's not how the soda industry, the beverage industry is responding to all of this, these health concerns. they're increasing their marketing dollars. you're going to see next week a big marketing campaign by coke aimed at young people with young people using the videos of young people themselves provided. as you heard about one in three of the hospital beds are related to diabetes. and if you're latino, that's over 40%, african-american 39%. and that money is being paid for by public insurance. about three quarters of those hospital costs come out of public insurance and it costs more than $2,000 extra for each diabetic patient in the hospital. most expensive thing you can do is get diabetes. i just really want to salute your leadership on this, supervisor cohen. i mean, this can be groundbreaking and i'm so proud that you and the other supervisors are taking this on. good for you. >> great, thank you very much, dr. ridderm