>> it's the label of golden bear sportswear. sales of their jackets are roaring back to life. >> involving is picking up. >> reporter: golden bear is stitching a profit on high-end hand cut jackets made mostly in san francisco. the company does three-quarters of its manufacturing in this potrero hill factory and imports the rest. in the last two years, it's discovered young new customers who will pay hundreds of dollars for one of a kind sportswear. >> they approach us and, you know, they want a certain look and certain logo and brand, a certain feel. something that distinguishes them from other retailers. >> reporter: manufacturing is making a big comeback for the first time in years not just here in golden bear sportswear but also in the bay area and nationwide. bay area economist: >> it really fell off a cliff. employment and manufacturing really dropped severely so what we're doing now and seeing now is a little bit of making up ground. >> reporter: in the bay area, manufacturing jobs make up 9% of the workforce. that's not

it's no longer sportswear or not just sportswear. there's prints. there's dresses. there's all kinds of clothes that we never associated in past with these striding out american women. >> rose: what about pants? >> pants? they seem to be in decline. >> rose: that's what i read. >> not too many of them around. but i think everyone is wearing leggings now. so it's a change of status. >> rose: are there stars emerging at this fashion week? >> i'm fascinated by the number of asian designers. you know, it's really heartwarming to see these young designers, asian origin, mostly brought up in new york city and the west coast, and they're creating dresses worn by the first lady. and they have imagination but they also have a great work. >> rose: tell me what goes into a collection. >> oh, my god. just look at the way i look. that's what goes into a collection. i mean -- >> you look just fine. >> you look great. >> it's so much work. it's so much work. and in the end, it's 10 minutes. >> rose: 10 minutes on the runway. you come out and take your bows. >> 10 minutes on the ru

. >> helping to change perceptions is something that she's doing as a spokes model for the sportswear> i'm able to show women it's possible to be a career changer and pursue your dreams. it's possible to achieve great things and athletic fitness. >> she also knows the challenges of chasing a dream. >> many of us sometimes when we have a dream we start working on it but we don't see anything coming from it and we get frustrated and she has some advice for pursuing your heart's desire. >> take one step, one action, it just builds momentum, before you know it you're at your dreams and many times you surpass your dreams. >> we'll be right back. >>> hey you. so you think chocolate's gonna make up for everything, huh? oh, actually it's hot chocolate... with caramel. caramel, huh? [ male announcer nothing says "i really love you" like rich chocolate, mixed with decadent caramel. new caramel hot chocolate from mccafé. available for a limited time only. ok. happy belated anniversary baby! it was my birthday. [ male announcer the simple joy of the sweetest thing. i'm just playing. [ male announ

chinese company protect his good name jordan filed a lawsuit this week in china he claims that a sportswear company is using his no. 23 from his jersey and a chinese translation for his last name jordan without his permission he claims that the company and tried to use the names of his children the company has not commented on the lawsuit >>google is making changes to protect privacy while on the internet it's getting a do not track button bloomberg news reports that google has agreed to embed the button and its browser to allow users to restrict the amount of data collected on them either internet firms during the same thing is part of the proposed internet privacy bill of rights that president obama is urging congress to pass >>i pads may not only the entertaining but educational as well a study by a school district in maine found a bump in literacy scores and children who used the i pads in the classroom the school district provided i pads for half of its kindergarten class last fall after completing a series of literacy tests the district found that the students from the i pad classroom

and basketball legend michael jordan is suing a chinese sportswear company. he's accusing the company of using his chinese name and jersey number without his permission. >>> and pepsi is hoping to win back customers. some calorie conscious drinkers don't like the taste of diet soda so they are rolling out pepsi next. a mid calorie drink that's half the calories of regular pepsi. it's the company's biggest product launch in years. it's expected to hit store shelves next month. that is your money watch. for more head to cbsmoneywatch.com. in new york, i'm alexis christoforous. >>> our time 16:08. howard says maybe the 70s today but don't get too effort cannable with the -- too comfortable with the warm weather. >> that's because it's ending this weekend. howard has the forecast plus, we will have today's question of the morning and your answers on facebook have been hysterical so far. we'll have more on that coming up. -my toes know. -my shoulders know. [ female announcer ] do you know what a difference dove nourishment can make? my hips, they know. my shins, t

the very beginning under armour made a name for itself by inventing an entire new category for sportswear invented moisture wicking, compression fit apparel and they dried out faster than the clothes made from ordinary fabrics. under armour is to compression apparel what coke is to cola or kleenex, a nice dividend boost for kimberly-clark today is the tissues. that was a major accomplishment and it happened a long time ago. the reason i like under armour now and the reason why i think the stock is a buy even up at these levels and it's a couple of point away from the 52-week high is because the company never stopped innovating. they talked about the need for, quote, relentless innovation in order to keep up with their consumers. apparel companies were relentlessly innovative. under armour is giving us what we want to see. they're moving beyond the corecomm pregz business and they're using technology to advance new products that will allow them to take share in additional markets. for example, last year under armour rolled out charged cotton apparel. charged cotton apparel. this dries five

federal authorities seized $35 million worth of phony super bowl sportswear and nationwide sweep as atigation. you can see the site streaming on nbc. follow us on twitter, our handle @squawkcnbc. >>> up next going for ace fourth super bowl ring, new england patriots owner bob kraft joins us. what is happening behind me? my nose is running. >>> welcome back to "squawk box" on this football friday. we count down to the super bowl. the 2011 budget deficit will be smaller than expected, the deficit now expected to come in between 9.1% and 9.4% of gdp, once the final numbers of last year are calculated. >>> no facebook fatigue for users of the service as we look ahead to the initial public service a survey said there's no sign among long-term facebook users that they're getting tired of it. that's mentioned as a possible concern ahead of an ipo and ahead of the january jobs report due out at 8:30 a.m. eastern time let's look at the futures. green arrows across the board there, dow would be open up about 36.5 points higher, s&p 3 points higher. back to you, joe. >> i don't know if we've men