. >>> this week's your business selfie is from michael connelly from sprindfield, massachusetts.uns a unique diaper company called stinky kax. i love this company, by the way. it's a good gift. if you would like to see your picture up here on your business, send a selfie of you and your business to your business. tweet to @msnbcyourbiz. >>> time to answer some of your business questions. let's get our board of drerkts in here to hemp us out. amos windbush iii is a ceo of a universal transfer company. mike perless is ceo of forbes media. let's get to the first question. >> what is the biggest challenge that most businesses have that prevent them from making it five years from the dhat they start? >> a good question i think. you cover a lot of businesses. >> we do. and, as you know from my background, i was also in venture capital for a long time before i joined forbes. to me it's all about people. if you make the wrong choices about people early in your trajectory, getting to five years is difficult. making the right choices, though it's hard maybe takes a little longer. have to b