ssds, chip memory with no moving parts. it's a sea change in the industry. world's biggest memory maker, samsung, is pursuing that solid-state market. putting solid-state drives in computers. they're quieter and more dependable. and in giant server farms. where their low power draw can save millions of dollars. jim elliott is vice president of samsung semiconductor. the largest electronics company in the world. so, if this is so revolutionary, if i am a hard drive company or a hard drive investor, should i be worried that this is the end of the line? >> no, i think there's plenty of room for both solid-state or flash-based storage could co-existent with hard drive storage. things, fast, rapid access. hard drives will continue to play a role for bulk storage that maybe not be as accessed quite as quickly. >> you are smaller than hard drives now. i mean, the big hard drives always going to be bigger and less expensive than the biggest of flash drives. will that ever change? >> you know, i think what's interesting about that is flash, the actual size from a for