coming up on m ssnbc's "your business," a local toy store advocates for small businesses.based business fights back amazon with a bookstore. >>> plus attracteding customers during the upcoming holiday season. >>> when it comes to growing your businesses, we have your backs. that's all coming up next on "your business." ♪

coming up on m ssnbc's "your business," a local toy store advocates for small businesses. a brooklyn-based business fights back amazon with a bookstore. >>> plus attracteding customers during the upcoming holiday season. >>> when it comes to growing your businesses, we have your backs. that's all coming up next on "your business." ♪ >>> hi, there, everyone. i'm j.j. ramberg, and welcome to "your business," the show dedicated to helping your growing companies. small business saturday is coming later this month, and the push to get people to shop local is on. in los angeles, the owner of a children's boutique decided she wanted to take an active role in getting her community to support small businesses, so when a position opened up on the neighborhood council, celine jumped for the chance to become a true advocate by running for office. ♪ celine, co-owner of the hip children's boutique la la ling based in los angeles never thought she would run for council. >> it's made up of 19 board members, and last may there was a seat open for the business representative, and they were