someone else ill come into that ssot. we have a large corporation that isssupporting that with many dollars that will be around for a long time i think that is our greatest -- at this point when you have that much misinformation floating around, that is our biggest challenge. what do you do about fox news and the long term? >> i completely agree. part of what we have been doing is playing defense. we take on the most extreme, push it back. we scare murdoch. we have done things with the "new york post" where they have had to pull back. we need a proactive systematic effort. it requires a lot of everyday people and organizations like ours. we're trying to put such a thing together. it takes a concerted effort to do that.3 working on right now. i think the most important thing that everyone in this room can do today as soon as you leave is call people in the legitiiate news of medda and say -- police how i tell the story is this reminds me of a apple versus pc commercials. that is what i see fox doing all the time. there lum