let's bring in stacey widlitz, a cnbc contributor retail guy, positive on retail are you?k the top line this holiday season will be incredibly strong. and for all those reasons that brian cornell said, everybody is out there and spending a lot of these companies are also seeing higher costs, including labor costs. certainly amazon had a play there in coming out and saying we're putting the floor at $5 an hour there will be cost pressure but the consumer is out there spending >> i guess the question is, you've talked to this, we'll talk more about it as we get closer, where are they going to be spending? we know they'll spend more the question is who gets the money? >> yes i think target is probably one of the top beneficiaries not only are they finally getting the two-day shipping and competing with amazon but their private label brands are resonating with the consumer you look at walmart and target, this is the first year they're competing with amazon. it's such a game changer when you order a product and it hits your door within a day or two. then you think i always don'