let's welcome in stacey widlitz. stacey, what happened? there used to be prime day and then prime two days and now it is online retail week. what happened? >> well, i think, as we all know, the era of full price selling is over. the consumer has slowed down and anything to get that consumer moving and get attraction and, brian, to be fair, over the years, shopping holidays have gotten longer and longer everybody has piled on it is going to be more extreme this year. particularly as you said with the loaded inventory target guided down twice walmart has been across the board. certainly, i track 80 companies in the europe and u.s. there is no denying this has been going on for about six weeks now. >> okay. so is their loss our gain? is the fact they gorged on inventories going to mean better deals for the consumer >> absolutely. brian, we have talked about no discounts for the past two years. for the first time, we're seeing the flashing discount signs. the consumer will respond particularly as a consumer knows inflation perhaps is here to s