stacy debroff is the ceo of momcentral.com. welcome back. thank you so much for having me how about the mom economy what shape is it in? is definitely an extremely cautionary and where rican state based on the economic recession. was interesting is that the feeling about winning his really hit not just the lower income families is all the way up uc it into higher income for families people are trying to really think about volume and the recessionary budget people are thinking about the food category how the body but keep nutrition. across-the-board moms are thinking about how they're spending their cutting back on categories like big family trips. you see it held their increasing meals cut at home their strategic about purchases they make. talk about the business response to that because this is still a come sooner of the economy the moment this case in retreat how are those companies going after the mom dollar and mom decisionmaker tried to attack i think the companies realize that's what's most powerful is it getting them to understand mor