. >> reporter: stacy palmer at the "chronicle of philanthropy" says that's a real problem for arts and cultural nonprofit groups. >> it's very challenging for nonprofits that work in areas that aren't providing direct social services to the very neediest people to be able to get that message across about why the arts or the environment or those kinds of things are important. >> reporter: according to giving u.s.a. foundation, donations to arts, culture and humanities organizations dropped by almost 2.5% to $12.3 billion last year. with funding from government and foundations also down, class acts arts made sacrifices. >> we unfortunately had to take mandatory furloughs, and we took a pretty significant payroll cut last year. >> reporter: the other consequence when arts nonprofits lose money is the impact on artists themselves. people performing for and teaching the disadvantaged may also be having trouble making ends meet. but there is one bright spot. palmer says affluent people have recognized the arts are suffering, and they haven't stopped giving. over 70% of high-net-worth househo