lemonis: standard burger, come on down! ...i'm back to check on the progress at standard burger... how you doing, sir? good to see you. joe t.: good, brother. you, too. lemonis: so far, i've invested over $400,000 in this quick-service restaurant to make it a model for a national franchise. but what i've put in place has gone off the rails. sammy: bad burgers, bad fries, bad customer service... for the last 90 days, it's been [bleep] lemonis: and the partners are too busy fighting to fix it. joe t.: i'm the guy that's here every day... sammy: right, what's your problem? joe t.: ...and you're the guy that shows up once a month, that's what it is. that's the problem. lemonis: we have a big opportunity to grow this business. we have a franchisee scheduled to come here, but it looks like chaos to me. but if these guys can't grow up... sammy: i laid out all the kitchen equipment, designed the entire space -- joe t.: i know. if it wasn't for you, we'd all be up the [bleep] creek without a paddle. lemonis: i may have to cut my losses. i've had enough. my name is marcus lemonis, and i risk

boy: i had the standard burger. lemonis: you had the standard burger? changed the menu to not only five signature burgers, but we built an entire business model off of potatoes. throw an order of yucca in. i want to try it. and whether that's different types of fries, like regular fries, sweet potato fries, or yucca, we added all those things. lemonis: check it out. come on, guys. it came out beautiful. pick your potato, pick your toppings, -oven, go. -sammy: simple. yeah. lemonis: and in addition to that, we built a very high-margin, very popular baked-potato bar. it gives people the chance to buy a baked potato or a sweet potato stuffed with all their favorite toppings. we've also added an ice cream bar. not only is there scoops of ice cream, but what we have now is a cake shake. it is so good. it costs us about $1.78 to build the shake, including all the products that can go in there. we sell that shake for $5. so, we know the margins are spectacular. -woman: ah! -lemonis: you guys are the only ones with red velvet ice cream on the island. lemonis: ho

remember standard burger? but what's more important to me is that i feel like we've taken a group of hardworking individuals and made them a kick-ass team. keith: one, two, three. all: team, family, pride! keith: hey, there you go. all right. narration: enter a filthy rich world... where million-dollar raptors fly first class. you know what they say? "diamonds are a falcon's best friend." [falcon screeching] narration: where gold cards... are actually made of gold. because the black card is just not fancy enough. narration: where your biggest problem is being denied your dream ferrari. he sent them a cheque for $1 million. they returned it. narration: but to understand the habits of these sky-high spenders, u'll need a guide: the filthy rich guide. when you're filthy rich and somebody sends you a nice, thoughtful gift, you need to embrace it for what it is: a direct challenge to your wealth and social status. see, if your next gift isn't bigger and better,

standards for eating. you can still get a good burger here, but what else can you get ? >> you hit the nail had. this is a foodie town. you can get the seasonal fresh catch, good burger. we focus on freshness and local sourcing of the menu. we also have a brand-new dessert. using ghirardelli chocolate. we have a smaller. which is of you can experience through the relaunch. if you come in between 11 into we're going to open the cafi. if you buy one will give you one on us. >> this is pier 39. a lot of tourists come by, but we want to see san francisco memorabilia to tie into the local community. don't like you can come down just once in a while. bring your friends and come down to the new hard rock cafe. it's reopening this weekend and i think you like the place. >>> some high schools students in fort worth texas will be greeted with something when they go to promise your. they are going to have to blow into a breathalyzer device before they are allowed into their prom at the door. >> it's a lot of people talking. the parents say that it's a good plan. with the students not so much. >> i think th

san francisco has some high standards when it comes to eating. you can still get a good burger here. what else can you get? >> yeah. you hit the nail on the head. seasonal fresh catch. focus on freshness. localizing that menu. a seared ahi tuna burger. jason constructed a new dessert for us. which is something you can experience during the relaunch. 11:00 to 2:00 we'll open the cafe to the public. we'll give you one of the desserts on us. something we want to give back to the community. >> a lot of tourists come by. they're trying to make the effort to have san francisco memorabilia tied into the local community. don't feel as if you have to come down here every once in a while. bring your friends. it's going to be open again. i think you'll like the place. sal castaneda, ktvu fox 2 news. >>> if you want to head out to the hard rock. maybe you're looking for something to do this mother's day weekend. from live performances to festivals, a good look at everything that's happening across the bay. this is violet. she's been waiting for this moment for awhile. a moment other kids w

standards for school nutrition. rules are being rolled back by the trump administration. woah, okay. not that much. the all new bacon gouda burger from denny's. it's classy. >>> a fire in concord damaged sheds. it started shortly after 3:30. they had the situation under control in 20 minutes. investigators are trying to determine how the fire started. >> promise of change for the better after 36 people died. they promise to improve safety. >> sitting down with the mayor to see what has been done to prevent another tragedy. >> the mayor told me the city is hiring more fire inspectors to get city workers to communicate better about problem properties. more work needs to be done in the name of safety. 5 days after 36 people died in the warehouse fire, the mayor is creating a task force. >> my priorities are enhanced building safety, event safety and complaint procedures. >> i asked her who is on the task force and what has been done. >> it is people throughout the city organization. from my office to the building department, fire department, the city attorney's office. we needed everyone at the table. >> she said the task force has

burger and fries. but in one northern california city, straws will no longer come standard with your drink.eason why coming up. >>> at 5:51, first happening now, breaking news out of asia. taiwan, the first country in that region to recognize same-sex marriage. the ruling was greeted with huge applause outside the legislature where hundreds have gathered with rainbow flags and noise makers. >> plus, more earthquakes in alaska any other state. now scientists have a better way to track the shaking. they're installing dozens of size mugraphs. by the end of the summer, there will be more than 260 across the wilderness. we'll be back here in two minutes. keep on going, america. keep on giggling... and goofing. keep on grooving... and togethering. with scott 1000's long-lasting roll, we'll keep on going, too. scott 1000. america's longest lasting roll. taking a live look ode >>> good wednesday morning to you. thanks so much for joining us. take a look at this. some fog, clouds, hugging the golden gate bridge today. you're going to feel it, cooling temperatures across the bay area. certainly will

burgers this month. >> let's plate this many i'm dying to take bite of it. >> it's lunch time. >> medium rare is preferred. >> standardento cheese whiz. >> you made it so pretty. pimento cheese whiz a southern flare to it. >> little spicy. a little a kid dick and bacon jam on top. >> look at that. cheese oozing over the side. >> take on bacon cheeseburger you have the lettuce, tomato onion spread signed condiments mayonnaise and mustard. i like the may i don't know phase and mustard mixed together. >> dee john nace. >> adds a little flare to it. i'm share that with someone. tucker is here weren't like to share a burger with me. >> awesome. look at that. >> thanks for coming in to celebrate national burger month with us. >> awesome. >> the most perfect burger in the world. let me grab this plate because i'm going to get stuff everywhere. >> that's fine. nopa in penn quarter if you want to celebrate national burger month. >> soft shell crabs is a nice take. >> they're in season right now. seafood towers there. if you're not a beef lover head over with your friends. >> hmm. that is like the -- is it go. >> most perfectly

burgers and fries and sodas. the diet that got people to 100 is being overtaken by the standard american diet.: a recipe for longevity that's kept a 100-year-old cowboy riding tall in the saddle. >> he says i'm poor but i have money. i'm sad but i live happy, but in the pursuit of beautiful women, that's what really kills me. it's basically a big compliment. he loves you. >> he does. >> frisky is right. >> tomorrow we're heading to the blue zone in the inside in california. a unique community may have just found the fountain of youth. they're interesting as well. h >> by the way, take away is beans. >> i want that tortilla. >> the recipes are on "today."com in case you want to go ahead and click. >> dan is fascinating? >> he's the one that actually put all these recipes together. he's traveling all over. he said so many fast food restaurants are coming into the areas and the recipes will be cost and in ten years there won't be blue zones anymore. >> all right. thank you very much. >>> coming up, we'll find out what carson has been grilling up for his summer of yes. it's the same thing as his w

burgers and fries and sodas. the diet that got people lived to 100, is being overtaken by the standard american diet, like a tsunamir: the recipe for longevity, that's kept a 100-year-old cowboy riding tall in the saddle. >> he said, i'm poor but i have money. in the pursuit of beautiful women, that's what really kills me. basically, a big compliment. he loves you. >> he does. >> frisky is right. >> tomorrow, we're heading to the blue zone that's right here in the united states, loma linda, california, where a unique community may have found the mountain of youth. they're really interesting, as well. >> my take away, beans. a cup of beans. >> that tortilla. >> all of the recipes, they're on today.com, in case you want to click. >> dan buettner is fascinating. >> he's the one that put these recipes together. he is traveling all over saying so many fast food restaurants coming into the areas and the recipes will be lost. and in ten years, there won't be blue zones anymore. >> thank you very much. >>> coming up, we're going to find out what carson has been brewing up for his "summer of yes." that's the same thing of w