stanek were there any repercussions fo for that? the? they are basically okay doing it? >> host: you never know maybe you will see a few changes. i agree i've been to scottsdale and i wasn't quite sure where they would put this. that was quite an interesting case. one of the things you talk about coming you mentioned that we were on the dangerous course of this coalition course of slowly but surely we've justified for this reason or that reason this is why it's okay to collect the data. but you say that it is correctable. have you seen any situations where, so for example i know there was a department store here in the u.s. but when their customers found out they had a spooky mannequin that was looking at them they probably would have flipped out if they heard about the voice ones. they literally complained to the headquarters and removed some of you were doing a pilot and they removed so there was an example where you could change the course if you let your voice be heard and it is a simple, logical manner. so, in reversing this course we talked about the wish list for