stanford university interested -- we got some folks at stanford university interested. all these groups said, "we love this idea." de gates foundation said they were interested in the idea, and we are here because all of that has come together. the notion is simple, and i will not take up much time except to say this -- once a mind is stretched, it never goes back to its original form. if you can create that quality of imagination, you can give kids as young as kids that were just a year, a kindergarten, thinking beyond lunch and beyond recessed and talking about a college education. that has a transformative impact on their lives. do not underestimate the notion of a mind that is stretched. if you cannot think it and cannot see it, you can never necessarily be it, but if you start thinking and talking about things, the remarkable thing about life -- it tends to manifest. the one thing manifesting now is to think about something you can now afford because you have something a lot of families cannot afford. one-half of african-american and latino families do not have acc

stanford university. the university of pennsylvania. the university of pittsburgh. the university of colorado denver. but reporters at the independent newsroom propublica found dozens of faculty members at these schools were accepting payments to speak on behalf of drug companies, an apparent violation of university policies banning the practice. searching a new database developed by propublica, which tracks payments to doctors from some of the nation's largest drug companies. >> at stanford we identified more than a dozen doctors who were giving drug industry talks, and stanford's policy is very clear on banning that sort of thing. >> reporter: propublica's charles ornstein says the violations at stanford are surprising, given that the university has taken the lead in restricting drug company sales reps on its campus and put in place a ban on speaker's programs last year. >> we're not talking about $1,000 or $2,000. >> reporter: one of the doctors was the vice chair of the medicine department, and he brought in more than $50,000 speaking on behalf of eli lilly. the

. >> it is the invention of a stanford university researcher who's giving his subjects what amounts tol. john berman checked it out. >> reporter: the beatles get to the heart of a crucial question. ♪ will you still feed me when i'm 64 ♪ >> reporter: when i'm 64, what will i need? is this 20-something saving enough for when she becomes ms. 60-something? >> the average american, the average person, isn't taking a ton of ownership over their finances. >> reporter: researcher hal hirschfield had a novel idea. to get you ready for the future, show you the future. >> to literally walk a mile in the shoes of your future self. >> reporter: at the virtual human interaction lab at stanford university, he put people in a virtual reality world and had them look into a sort of aging mirror. an avatar version what was you'll look like in retirement. have you ever thought of yourself as a real, living, breathing, walking human being in your 60s? >> not so much. probably never thought i'd get fast, i don't know, right now. >> reporter: it can make a huge difference. people in the study who looked at t

stanford university's basketball team is trying to edge the university of connecticut's 90 game winning streak. the lady cardinals lead the huskies 40-35. >>> that is a report for tonight. our coverage continues online anytime at ktvu.com and with the 10:00 news over on ktvu channel two. "tmz" is up next right here on tv 36. have a great night.

. >>> the record number of high school students seeking early admission to stanford university. today the university announced this year about 6000 students applied early. that is the most ever and it's up 7% compared to last year. the school admitted 754 of those early applicants which is only about 13%. overall more than 26,000 students are expected to apply for admission this year. >>> there still is hope it was a great day for the 49ers yesterday. mark here to fill us in on what happened. >> usually if you have a 5-8 record at this point, separate year, long gone but the 49ers make sure they are very much in the playoff scenario conversation anyway. after a trouncing of the seattle seahawks yesterday and much of it put on their quarterback, hasselbeck who just played terribly but give great credit to the 49 defense, they created five turnovers and they converted those turnovers into quick points. shawn goalson returning an interception for a touchdown and mike siblingleary -- singeltary has had time to view the film. >> they tackled better, as a defense they did a nice job. t

. >> stanford university neurosurgeon gary steinberg says he sees a day when stroke victims will be healed. >> investigating other strategies to recover function after a stroke by basically regenerating the brain tissue. >> he found that mice that suffered strokes regenerated brain tissue after being injected with st cells. you put the stem cells after induce ago stroke in a rodent mammal that the rodent recovers behave. >> his research shows promise for human patients. his findings were made possible by a grant from the california institute from regenerative medicine that the agency created by voters to supply 3 bye for stem cell research over ten years. >> bee received grant for $20 million and that kind of funding is not available from the conditional sources. >> alan is president the center >> basic is going really well. >> funding was held in the courts for abo three yea while religious groups, but they have shelled out a billion dollars to researchers and universities all over the state. >> making th golden state the leader in stem cell studies. >> california is just a massive amount

. >> stanford university is the center of womens' college. the cardinals are hosting yukon about a half hour from now is tippoff. yukon is riding a record 90-game winning streak. cardinals won 51 straight home games. so one team's streak will end tonight. by the way yukon's last loss was to stanford in 2008 final four. so that is going to be a good game. >> drum roll, please. >> coming up next, beta breakers runners. >> news about that. take your mark, get set to go this year. >>> if you're looking for work there is new hope tonight. >> i got three great job leads. >> she's confident she's going to find a job, soon. tonight at 6:00 signs the economy may be turning a corner. >> and a bay area medical innovation. a new twi treat high blood pressure z just one dose should last a lifetime. >> and michael finney reveals a secret. christmas surprise that would change this family's live those stories and more for you tonight at 6:00. >> and the annual beta breakers race is celebrating a major milestone. >> the run includes both serious runners turns

claiborne carson and stanford university. several people were moved. people were crying. someone asked me, you are crying. did you ever think you would live long enough to see an african-american president? no. but i said, i am not crying for obama's victory. i am crying for those people are not allowed to see this victory, because i know the road that so many people have traveled that made his election as the 44th president possible. so i was crying for goodman -- and for jimmy lee jackson, and crying for all those people, some known in some unknown, but made it possible, who made it possible for you, my brother, and for me to be where we are today. there is a connection. so i am thinking that yes, obama african-run as an american. he did not say, elect me because i am black. but you know what? there is an indisputable fact that he cnanoannot deny and that while i did not vote for him, maybe some people voted for him because he was black, i voted for him because he was good -- as a result of being president, i hated to put it down, and when i see shots of him in the oval

. >>> stanford university is breaking its own record. more high school students than ever are seeking early admission to the freshman class of 2011. applications for early admission were up 7% over last year. the university accepted 754 applicants. that's almost 13% of those who applied. stanford is expected to get more than 26,000 applications for the 1,700 spots in the freshman class. >>> three former servicemen discharged under the "don't ask, don't tell" policy aren't asking lawmakers to repeal the ban, they're telling them to do it in a new lawsuit. anthony laverda, and two others filed the suit today in san francisco. the men seek to end the ban on openly gay troops and gain reinstatement in the air force and navy. a bill to repeal the policy was blocked last week. but a different measure is now on the table. >>> we are following some breaking news tonight. nbc news has confirmed that richard holbrooke, the u.s. special representative to afghanistan and pakistan has died. on friday, holbrooke was rushed to a hospital with a torn ao

i teach at stanford university. i would like to point out the power of opening it up to also -- supervisor maxwell: could you move the microphone -- thank you. >> i would like to point out how or opening up the platform for allowing people to comment on data. let me give you and a sample. having reviews of books is much more powerful than just knowing what the folks far, so what i see as a possibility for us is to have the people of san francisco actually make the data that government provides even better, even clearer. you have seen this on google nappes, for instance, where citizens change locations if they are wrong. they fix mistakes. they create additional layers of information, and you are seeing that at amazon were people create data, which is useful for the rest of the world. supervisor mar: thank you. is there anyone else who would like to speak? , i do customer service at craig's list, though i am not speaking for the company. i have been working with open government on multiple levels. i use some of the m

. >> stanford university is raking in a lot of money from its inventions.hey generated $65 million in income for the up the last year despite the downed economy. total earnings from all its inventions were just over $1 billion during the past four decades with more than half coming from just two ideas, the hypertest searching used by google brought in $336.5 million. while the ground breaking dna splicing technology brought in $225 million and dsl technology brought in $28.7 million. >> today on oprah at 4:00, singing sensations from the past and present. mudslides in six california counties. tonight live to one of the hardest hit areas. a great year for the airline industry in the u.s. "7 on your side" investigates whether those big profits will push airlines to start rolling back those extra fees. >> looks like for now a couple dry days to get your shopping done for the holidays. >> starting to see some sunshine outside and that will continue to build through the forecast at least for thursday and friday. we'll have clouds to go with that but at least it

live at stanford university, abc 7 news is that what a great moment for stanford. thank you very muc much. >> about san francisco may host the next america cup yacht race. decision in the hands and initially it looked like clear sailing for the city but things went adrift over differences about which pier to use as a base. so ellis reopened talk with rhode island but they need more time to come up with an offer so may not immediate the deadline for tomorrow. san francisco could host america cup and gaining a billion dollar windfall potentially. that decision perhaps less than 24 hours away. >>> all right. staying in san francisco. the crime lab scandal that rocked the city this year is now over. the former lab technician who stole cocaine evidence and threw hundreds of cases into indicates 0is off the hook. cecelia in the newsroom to explain why this is happening. >>reporter: deborah madden is retired now. she till huh-uh pending felony drug possession charge for small amount of cocaine and as for her role in one of the biggest san francisco stories of the year wha

i think also the doctor who ran for mayor, who graduate waited from stanford university, because if we are going to have a care taker i would love to see a gay or a lesbian or transgender. you've been talking about america's cup and everything and we were the first to come up on all of those ships. i wonder why they call it the america's cup in all those countries. i think that's because the ships came from many countries to bring ancestors here. but today, i don't want to be a mayor. i want to work for the mayor. you get a lot of things running for public office. all the candidates who ran for office, i'm asking them to consider putting -- being here for the mayor nomination or putting yourself in there. because when you run for office, you have this on public as much as. you have did your country well. and what they're trying to do in d.c. is take you back to the 1920's and the 1930's. 1% of the 4% of people who own so much in this country do not want you to have anything. 34 seconds left. just like oprah winfrey found out probably in australia, that they say, why america don't want

. >> if that school wasn't so far away, i bet a lot of p p p >> stanford university is raking in a lotmoney from its inventions. they generated $65 million in income for the up the last year despite the downed economy. total earnings from all its inventions were just over $1 billion during the past four decades with more than half coming from just two ideas, the hypertest searching used by google brought in $336.5 million. while the ground breaking dna splicing technology brought $225 million and dsl technology broughin $28.7 million. >> today on oprah at 4:00, singing sensations from the past and present. mudslides in six california counties. tonight live to one of the hardest hit areas. a great year for the airline industry in the u.s. "7 on your side" investigates whethe those big profits will push airlis to start rolling back those extra fees. >> looks like for no a couple dry days to get your shopping done for the holidays. >> starting to see some sunshine outside d that will continue to build through the forecast at least for thursday and friday. we'll ve clouds to go with that b

opened the state archives of the russian federation together with the who for institution of stanford university issued seven volumes of documents given by the m.g.b. and the interior ministry distributors do not contradict was destination's made by . putting it in the off course i took it into consideration and i wrote about it. you've asked me if the book can help children who were born so many years after it happened. i will repeat that it won't help those who won't read it. but to those who read it the book will definitely be a great help. if you were a school literature. version for school will be more of history for literature for you. stored it then yes it's undoubtedly literature there's no two ways about it and that's the only reason why it's powerful if you will with a couple of the conclusions soldier comes to. differ from what historians think now . for example nothing of the kind they differ from opinions of those critics who lie. ideas client side with the ones of objective historians you won't be. give me a strong example that i will gladly argue with anyone and provide quotations

. >> and researchers at stanford university developed goggles they say could get you to save more money.y.y.y.y.y.y.y.y.y.yey, you got groceries! yeah! i thought we'd eat at home. save some money. $200 bucks? that's not saving! [jacks voice] at my place i'm bringing back the bonus jack. two patties, melting cheese and my secret sauce plus fries and a drink for only $3.99. i get it. you can eat lot cheaper atouar placthan y c]caat home. but do have this? i have dessert. what about this? ohhh. ohhhhhh. jack. that's for max. >>> welcome back. 4:48 on a friday. look at the cold air retreating back to the north. minnesota 25 today, new york 36, boston 30. today in new orleans, 62 degrees. 76 phoenix. still a little wet weather possible seattle and portland at 47 degrees. right now all our major airports reporting no delays. our flight tracker will track them for you at abc7news.com. here's eric. >> all right, mike. thank you very much. it's 4:49 now. in the news, senator dianne feinstein is causing an uproar among native american tribes across the country with a new proposal to stop them from building casinos i

. >> reporter: at the virtual human interaction lab at stanford university, he put people in a virtualld, and had them look in a sort of aging mirror. an avatar version of what you'll look like in retirement. had you ever thought of yourself as a real living, walking, breathing human being in your 60s? >> not so much. kind of never thought i'd get past right now. >> reporter: it can make a huge difference. people in the study who looked at their future self allocated twice as much money toward hypothetical retirement savings account. twice as much. >> you can start to have some empathy for who that person will be. you can start to really feel, what i might feel like for your future self to not have money for the future. >> reporter: it's a reality check. >> it is almost like a reality creation. because i think for a lot of people, that reality doesn't exist to them. >> reporter: it can be unnerving. in the future, we all want to look like paul newman. but i look more like my late grandpa eddie. it's pretty jarring. hal's team is now developing an iphone app so you can age yourself anyw

here, something that i did recently that would be enlightening in this discussion is i went to stanford university i heard some very big business people talk about what they saw about the world. and they didn't feel the love from obama. the business community feels that it is being vilified and put upon. i think very largely that this is a widely held fear, or feeling. and one of the leaders was steve jervidsen, a venture capitalist. and he said the overarching problem, i'm paraphrasing, is income inequality. this is a venture capitalist. he doesn't particularly want to see an interventionist government policy. but what's happened in the last 20 to 30 years is increasingly a society of haves and have nots. in this recession as you happen to be, as steve jervidsen said, if you speak the lingua franka of technology or biotechnology you're golden. however, if you work with your hands, if you had a service job, if you had a manufacturing job, you've been scrounging. >> so why are the republicans, who are often supported by business, why are they pushing so hard for these continued tax cuts to the weal

. >> he is director of stanford university's hopkins marine station and author of a book. >> one of thengs was a marine biologist back in 1931, dr. julia platt couldn't fight the canner eyes but did make five miles off-limits for fishing. >> they say another turning point was the creation of the monterey bay aquarium. steve webster was one of four friends that came up with the idea in 1976. it's aaron i can that they are housed in an old cannery with a mission. >> nobody had grown kelp in captivity and a lot of folks in the business, one, you can't do it and two who wants to see a bunch of brown seaweed. >> it's giving life to a new generation of action. cindy walter is the daughter of a fishermen and local restaurant owner. she is trying to raise awareness about sustainable fishing practices. menu doesn't include swordfish and tuna and shark. >> because 70% of sold in a restaurant. so that makes the chef, the owner of the restaurant, it really does make them the gatekeeper. >> today, they have found an environmental balance. one that allows nature and people to coexist and thrive. >> n

scientist from stanford university, los alamos who says that there is dramatic new developments on the north korean nuclear front and that scientist is going to join us live this hour as well. we have experts covering this story. we're going to be back in a few moments with governor bill richardson suzanne? >> thank you so much. we look forward to all of those developments the next couple of hours. >>> now to dramatic developments happening on capitol hill. that is where the senate has just voted overwhelmingly to approve president obama's $858 billion tax deal. dana bash is on the hill with more. dana, what do we know about where we are with the latest piece of legislation? >> reporter: well, as you said, the senate passed overwhelmingly this tax cut package. 81-19. really a bipartisan vote. we expect the house to take this up tomorrow. there may be some attempts to change as we've been talking about for days. the estate tax provision but if that big bipartisan vote you've got another and democrats are trying to push through some of their top priorities and now a big spending bill lis

. >> he's the director of stanford university's hopkins pa marine station and has just co-authored aok called the death and life of monterey bay. >> one of the early pioneers was a marine biologist who became mayor of pacific grove. she made five miles of shoreline offlimits to commercial fishing. >> that single act for shadowed what are are now called marine reserves. another turning point was the creation of the monterey bay aquarium. steve webster is one of four friends who came up with the idea in 1976. it's ironic and appropriate the nonprofit is housed in an old cannery with the mission of inspiring ocean con doctor conservation. >> no one had grown kelp in captivity. >> it's giving rise to a new generation of action. she is a local restaurant owner and is trying to raise awareness about sustainable fishing practices. her menu doesn't include items like sword fish, tuna and shark. >> 75% of the fish killed in the united states is sold in a restaurant. so that makes the chef, the purchaser, the owner of the restaurant -- it really does make them the gatekeeper to the ocean's hea

. >>> stanford university is one of the top schools when it comes to making money off of inventions. it's a new survey that says stanford based inventions earned $6:thousand -- $60,000 from last year. the total earnings from inventions tops over a billion dollars every the past four decades. >>> a 19 time dui defender may face a tougher sentence. william biel was originally sentenced to six months in jail or treatment for his latest dui conviction. during a recent search, authorities discovered alcohol in his home which goes against his probation. he can now get a three-year prison sentence. he is due back in court next week. >>> the betty ford center fired a woman accused of attacking lindsey lohan. a spokesperson for the rehab facility says the employee broke controversial rules. lohan is accused of shoving the woman last week. the actress has been in rehab since september. >>> a university of connecticut womans basketball team owns the longest winning streak of any college basketball team. the top ranked uconn huskies blasted florida state for their 89th straight victory. you know,

by osmosis, i work at stanford university and i feel like people look at me like i'm smarter. >> dr. jim. thanks for your time. congratulations, doctor. >> he is considered one of the hottest coaches in the game. stanford tried to keep him. they extended it and stanford's directionor does think that he will accept. >> that are is good news. >> congratulations. coming up, lost in the woods for more than a week, a missing hiker returns home. the daring rescue is coming up. >> looking live at the ph pavilion in downtown san jose, the roadways are wet. make sure you use your d o.hield wipers and keep yours lights on as you do. we will be back in a few. [ male announcer ] enjoy an amazing usda choice steak and succulent lobster dinner at sizzler for just $15.99. sizzler. thinking fresh. everyday. [ female announcer ] yoplait's real fruit and the goodness of dairy... gives you a little slice of happy. and happiness cos in 25 decious flavors. explore them all. yoplait. it is so good. now the yoplait you love in a new four pack. try it today. >>> good morning, everybody. a live look outside.

stanford. the women's basketball team has a chance to do something no other team has been able to do for the last 90 games, and that is to beat the university of connecticut. the uconn women now hold the record for the longest winning streak in college basketball history. nbc bay area's lawrence scott is live at stanford where the game is just starting. lawrence. >> reporter: hey, tom, how ya doing. when you say they hold the record, that's both men and women, eclipsing those john wooden teams of the early '70s that ucla had. we're talking 90 games. just how long is 90 games? that's two full seasons plus back-to-back national championships plus the games this year. let's take you inside and show you the scene here. things very exciting for stanford fans really because they get to see the lady huskies, one, and two it's a measuring stick for the cardinal. but when you think about this, stanford was the last team to beat uconn and that was the '08 final four. i tell yyou something, stanford has had a big week. the head coach got win number 800 last wednesday. the cardinal then beat fourth-ranked xavier, but these huskies are number one for a

couldn't be more honored to represent stanford university. >> while luck is a strong contender.ton will run away with the heisman. newton has won the davey o'brien and maxwell awards. he has nice steps. after the win over san diego. 6-6 raiders head to jacksonville sunday. the silver and black haven't found much on the road. in order to prepare for sunday, the head coach, meetings at 6:00 a.m. to get the players on east coast time. an early weakup call. mean while, niners were sleepless in seattle in week one. losing to the seahawks. sunday they're looking for a different result with a lot on the line at 4-8. hard to believe the niners still have a slim chance of making the playoffs. linebacker, patrick willis said with four games in hand, the niners still have a lot to play for. >> we have been through a lot. and we still have opportunity. here at our hands. you know four games. that we got to win. and, seattle, is a pivotal game. and the source of them. that's our main focus. we got to win in florida. it's still there. >> well, we know this guy. brett favre. minnesota vikings

paul is also a visiting fellow at the hoover institution on war, revolution and peace at stanford university. he is a frequent contributor to msn b.c. c-span and fox news. in addition he has written for the new york times, wall street journal. political science quarterly and many other publications. among the numerous books he has authored a the crusaders:ronald reagan and the fall of communism, god and ronald reagan, god and george w. bush and william p. clark, ronald reagan's right hand. i am excited about paul kengor focusing on his new book "dupes" progress and how america's adversaries been debated progressives for centuries. we look forward to your discussion of this troubling aspect of history, prominent role of paul kengor. join me in welcoming dr. paul kengor. [applause] >> thank you. everybody here at heritage for coming. i really struggled with how to organize this talk because i turned in a manuscript of 250,000 words and about a thousand pages. -the book god and ronald reagan was 1,000. that gives you an idea just how enormous the task was and how many paul kengor are out there.

. >> jonathan mayor is working on his doctorate at stanford university and heads a campus project do not track.us. >> we are concerned by the growing proliferation of web track. in the past several years an explosion of tracking on the web. >> reporter: they are looking into the way the do not track list can be made possible. it already developed an open source code to implement a do not track option on the fire fox web brouse. >>> what it does is adds a little bit of information to the requests saying by the way, don't track me and that way for example when your browser makes the request it does not track you. >> all the things that follow you around, it is like where does the line draw. >> reporter: michelle says marketers knowing where you are and what you are doing can be a good thing. >> there is a dark side to not having privacy but the positivity is that you are going to get the messages anyway. wouldn't you rather get a coupon for a coffee shop you are next to rather than one that is 40 miles from you? >> the most important point is to give individuals the choice between how

. >> a new report card for one of the nation's most powerful innovation engines shows stanford university-basedtions generated more than $65 million in income for the university last year despite a recession. total earnings for inventions was over $1 billion for the past four decades with more than half coming from just two inventions. the hypertech search engine used by google brought in $336 million. the ground-breaking suppliesing technology brought in $25 million and dsl brought in $28 million. >> the bay area's universal transit card, the clipper card, is growing at a good clip. the card hit a usage landmark, 225,000 boardings a day. the transportation commission says muni riders accounted for more than half the total followed by bart and a. c. transit riders. next week sam trans will begin transitioning to the card. >> procrastinators may have trouble with last-minute gifts. some popular gifts are sold out. want a kindle wi-fi? can't get one at amazon.com. some of the fleece-lined shirts at l. l. bean are going to be hard to find. to avoid excess inventory, a lot of retailers ordered more

close to 300 students from the stanford university school of business to bring the trading daily to a close on the new york stock exchange. therm beamed via satellite to close the markets. it was another good day for your money. maybe the students brought investors some luck. >>> the company known for bringing deals direct to your inbox is negotiating its own price with one silicon valley giant. today google is out to cash in on its success. we take a closer look at how the world's largest search engine may pay a hefty price for the discount dealer. >> reporter: in fact, the website groupon has 35 million aficionados around the world going to it for the coup poonsc. they're driven by the critical mass of coupon users. >> people find you can say 40, 50, 60, 70%. >> reporter: they have google offering $6 billion to buy them up. this is when they opened their doors in november of 2008. professor erik johnson falls who he calls social shopping trends at the dartmouth school of business. >> narz many other players and i think what google is bertting i has enough of a lead and good idea the

. >> people think through osmosis that i work at stanford university. people look at me like i'm smarter. >> thanks for your time tonight. congratulations, doctor. >> he was offered a new deal even though the current contract doesn't expire until 2014. it is a richer sweeter version of the contract he has now. as for the orange bowl, kickoff is 5:00 in the evening and fourth ranked stanford against 13th ranked virginia tech. >> you have to keep him locked in. the rain held off for a great morning for the holiday parade and even the triplets were able to make it out. it would be a game day thing. as today in the bay tells us, there was a special element to the parade as well. >> through the downtown streets of san jose, this year's holiday parade welcomed a guest for the first time. the san francisco giants took the opportunity to show off their recently earned hardware. >> the trophy is its own entity. >> where the trophy goes, so does the cto. >> chief trophy officer. it's surprising that a piece of precious metal can cause so much stress. >> not to me

. >>> thousands of high school students are in a hurry to get to stanford university, but only a select few will get there. of the nearly 6,000 students who applied for early admission, 754 of them were sent acceptance letters today. the record number of early applicants is up 7% compared to last year. in all, 26,000 applicants will compete for only 1,700 spots in next fall's class. >>> students say fines for riding on campus are being aggressively enforced when they can least afford them. nbc bay area's kristi smith explains. >> definitely just give them a warning. >> reporter: john fitzpatrick can think of a lot of ways to spend $220. and paying a bike fine isn't one of them. >> that's more than textbooks, more than a week's worth of food. >> reporter: especially with recent tuition hikes. he avoids riding between 8:00 and 6:00 in what's called the dismount zone or locking his bike to a handrail. all could earn a top-dollar ticket. >> i think it's about time. i've almost been run over by many people hurtling across the plaza. people are going throughout when there's pedestrians here.

hayward gave this blunt analysis of what had gone wrong at bp to a group of business students at stanford university >> we diagnosed the following-- a company that was too top down, too directive, and not good at listening. we had too many people that were working to save the world. we'd sort of lost track of the fact that our primary purpose in life is to create value for our shareholders, and we failed to recognize we're an operating company. we had too many people that did not understand what it took to run operations. we had too many shallow generalists. >> narrator: hayward set out to refocus bp. he allocated $14 billion to upgrade operations, and established a new safety group. the changes were well received internally. >> bp folks had been through the wringer. they had not felt proud of the companthey worked for,nd i think, in general, they sighed a great sigh of relief when a new management came in. >> narrator: but london's bankers weren't happy. bp's stock price was slumping. hayward came under renewed pressure to keep cutting costs. >> now, bp has announced a bid to cut costs, boost reven

>>reporter: he's the director of stanford university hopkins marine station and is just co-author a book called the death and life of monterey bay. one of the early pioneers in protecting the bay was a marine biologist who became mayor of pacific grove in 1931. dr. dr. julia plat couldn't fight the cannery but she did make 5 miles of shoreline off limits to commercial fishing that single act fore shadow what are now called marine reserves. says another turning point was the creation of the monterey bay aquarium. steve webster was one of 4 friends who came up with the idea in 1976. it's ironic and appropriate the non-profit is housed in an old cannery with a mission of inspiring ocean conservation. >> no one had ever grown kelp in captivity and a lot of the folks in the aquarium business told us one you can't do it and 2, who wants to come see a bunch of brown sea weed any wa way. >> reporter: the success of the aquarium exhibit is giving rise to new generation of action. cindy walter is the daughter of a fisherman and local restaurant owner. she is trying to raise awareness about the sus