star barra is wounded by the love of my homeland . it is raining in the cry of lyrani, the sanctuary of that era, you are iranian and iranian. peace be upon you. well, it is the 10th of july, and it is the day of cultural diplomacy and interaction with the world, which is the anniversary of the establishment of the islamic culture and communication organization . in the name of the day of cultural diplomacy and interaction with the world conference , it will be held today in tehran, the capital, and we will be in the studio hosted by mr. dr. reza maleki, the head of the center. we are from the strategy of international cultural studies to hear more details from him about this conference and about cultural diplomacy in general . good morning mr. dr. maleki. which is the day of public diplomacy and interaction with the world, as well as to serve the dear viewers of this program , before we get into the discussion of today's conference, i would like to give you a few minutes about cultural diplomacy and the necessity of cultural diplomac