can think of that are having some success, i believ we mentioned in the litt lead-in there include starbuhich has made it easy. yo order from your cell phone, you go in and the beverage is there. but i can imagine that there are certai kinds of quick-serve s where this just prob hasn't worked as well, or companies that haven't figud it out yet. can you thi of any? >> sure. you know, any restaurant that has a very complex menu, or has a high degree of customization has a little bit harder time impl this kind of -- these kin technologies. >> so i mean, a chipotle, you ca have it made your way. but i guess that's pretty easy. how about a company like mcdonald's? wh have they done in this, and obviou thee -- they have a differe business model. domino is a delivery service, basica mcdonald' you would have to go pick it up and you want the fries crispy. you don't want them soggy. >> that's right. that's a good point. not all food travels well. if you think about mcdonald's busi model, they get a lot of business through their drive-. cer locations, certain operats l a starbucks, it makes sense.