melissa: paul, starwood is adding 100 hotels a year. i was shocked by that number.a gamble. >> not a gamble. if you look where the world is growing we're getting new customers from all over the world and we are seeing customers from china, india and other parts of europe. that is almost a perfect situation. we have more customers. melissa: what is the hottest market? >> all over. we're seeing multicultural cities people want to go to. new yorks, venices, parises, places where business and pleasure and the world comes together. middle east is really strong at the moment. it is becoming a cultural hub and people are moving, whether dubai or doha as a point to launch the rest of their journeys. melissa: that is really true. that is where everybody is expanding. good stuff guys. thank you very much. appreciate your time. >> thank you. melissa: did you see jcpenney? they're sorry, really, really sorry. the retailer launches an apology ad campaign to try to win back customers after that ron johnson problem. could this do more harm than good? we'll explain why might. that

we think starwood will return capital. they have $3 billion of assets they will sell. >> reporter: at sea for cruise operators it's all about pricing. carnival's high-profile string of problems at sea resulted in its second profit warning in two months because carnival is slashing prices to persuade people to fill its ships. >> carnival makes me not want to go. far as far as the others, i haven't heard. >> since things have been confined to that one company i would think people who like to cruise would probably still do it. >> reporter: the stock prices of caribbean's main rivals are doing better because their bookings and prices are better. some analysts that were recommending carnival as a value play are throwing in the towel. >> the perception problems here that carnival has faced are continuing and it's going to take more time to turn around. >> reporter: for "nightly business report" i'm simon hobbs. >> now the president of rosewood hotels and resorts is here to talk to us more about hotels. welcome. good to have you

touch and go time, but we had a strategic partnership that we formed with barr rhode island and starwood10. and the markets as we were winding down 2012, we were looking at some capital-raising ideas, and one of the options to us was the equity markets. and they came together quite nicely, obviously, in completing, you know, the first ipo of a publicly-traded new home builder in ten years, as you mentioned. liz: well, you're different from many home builders. you don't just pick a point on the map. you're tending to go toward areas that are not coastal, because there isn't a lot of property in those areas at the moment. plus, it's getting more expensive, is it not? what makes a perfect, fertile building ground for a company like tri pointe? >> well, i think our business model is a very good, fertile model for home building. we're building in northern california, southern california and now denver. and we're building along all ale major transportation corridors which feed all the employment growth here in california. so our model is a new home-building company in this business without any

one to watch is starwood.mpany's upgraded by two different firms as starwood was this morning, that should be able to be a turn. if you see starwood hold in, you may be surprised at the strength of the market. if you see that give it up all day, it means that even two big bulls can't save enough stock. >> you mentioned pet smart earlier in the show. they beat by two cents. raising their outlook a day after we toualked about how muc consumers love to spend on their animals. >> that was one where people thought they could be amazoned. well, they weren't. people like to spend money on their pets an they like to see and feel what they're getting for their pets. >> gold, as you might anticipate, is up this morning. the gld up 1.7%. not a big surprise given tumult in world markets. >> gold opposite of biotech. when gold's gone up, biotech has gone down. they've been the market leaders in this year so watch those because that's where the money -- that's the hot money, is in those stocks. >> meanwhile, jim, if i'm not

our topic is starwood hotels. we think the company is going to return capital.ghly $3 billion of assets they're going to sell in the next couple of years. we think that goes back to shareholders. >> remember, mandy, this summer, it's all about the pricing. >> and there are so many fantastic deals out there. let's go cruising. simon, thank you so much for that. in the meantime, thank you for watching "street signs" today. >> that's right. "closing bell" is coming up right after the break. we call that show the love boat. (announcer) scottrade knows our clients trade and invest their own way. with scottrade's smart text, i can quickly understand my charts, and spend more time trading. their quick trade bar lets my account follow me online so i can react in real-time. plus, my local scottrade office is there to help. because they know i don't trade like everybody. i trade like me. i'm with scottrade. (announcer) scottrade. voted "best investment services company." ♪ [ male announcer ] every car we build must make adrenaline pump and pulses quicken. ♪ to help you no

did you see starwood property trust. they just raised the dividend. raised the dividend?ve a 6.6% yield, do you think they need to keep raising it? they said we have a compelling risk reward for our company. that's what we're all about getting you guys yield. there you go upon. that's the story. i know, jim, you mentioned whole foods. remember tyson on monday mention we've seen a lot of customers trading down to cheaper chicken over beef and pork. in whole food you see the exact opposite. they have 7 million customers coming into the store, terrific earnings and they said we are continuing to make market share from people. so you have the customer on the other end that's trading to the upside and companies like whole foods, and i was very pleased to see toyota motor. here's what you didn't see. you saw very good earnings and the weak yen helping them. what i don't see is more jobs reported from the company, there were none and higher wages. as far as i could see, there were no wage increases that reported and you can say it's a little early, but this whole game of pumping

for example, starwood has a program -- their twitter handle is called starwoodbuzz and have tuesday theyat the same -- at hotels within the same chain, you're going to benefit. >> that's exactly true. we've seen that in airlines. it's absolutely the case with hotels. if you have a hotel chain you like, especially a hotel group that has lots of different types of hotels for different types of trips, whether it's a business trip or family trip, it's a great thing to do. not only does a loyalty program not cost you anything. definitely gets you money back. >> this is a pet peeve for a lot of people. you pay your rate for your hotel and then you walk in the room and everybody needs wi-fi and then they sock you for an additional fee for wi-fi. your tip is you should look to economy hotels as opposed to luxury hotels. >> this is an incredible statistic, matt. 84% of high-end hotels charge you for wi-fi, $20 to $25 a day. economy hotels, that number drops to 8%. for value for money, not only do you get less expensive hotel room, you also are not getting socked with these charges. >> because tha