activist investors starwood have renewed -- starwood -- star board also urged yahoo!ore the combination with aol and avoid making other major acquisitions. a commodity fund manager says that the worst is almost over for oil. hall says that recovery is likely in the second half of this year. he is notorious for getting paid 100 million bucks in 2009 from citigroup, a bank that got government assistance touring the financial crisis. and spain for largest bank is looking to raise $9 billion in capital. santander faces a growing challenge from tupper competition and stricter regulations. and a loss for one of britain pro largest hedge fund managers. they have just posted their first annual loss starting in 2003. according to a person familiar with the matter, the company is now trying to sell -- one of the largest investors is trying to sell a 15% stake in breve and howard. and the obama administration is trying to explain who was behind the fbi -- the hack attack on sony. the fbi director says that they posted information online with internet addresses known to be used b

starwood has that but starwood own as lot of real estate. the share of extra dividends and stock buyback. they've been less clear in the timing of those asset sales or timing and expectations around the stock buyback. >> you've got hyatt selling properties. what is the best way to make money this year in your view? >> actually hyatt, we think, is an interesting play. hyatt has been more aggressive with its stock buybacks. they've been selling assets and buying assets. it is the most american of the big chains. they are the most levered to the u.s. economy. they are using their balance sheet which is very strong to buy assets to put their brand on while selling assets they owned for a longer period of time to turn around to investors. we think that combination of relatively cheap fee as well as real estate that is we think undervalued relative to where hotel real estate is trading in the public markets will make that the best play in 2015. >> as you will know but others may not, the hyatt family the commerce secretary and her brothers have co

for things that are easily accessed whether it be apple pay or opening locks, and they used the starwoodwhere you go up to your room and wave your watch, and your car, assuming the battery holds up, and you can access your home, so i think some of the value is going to be some of those everyday things that are kind of annoying that you take out of your pocket. to take keys or your phone out of your pocket, and putting that on your wrist i think is going to be some of the initial big value. long-term, health and wellness is going to be something bigger and we need developers to build those applications. >> so we talk about the price point for the entry-level model, and i wonder about the next few weeks and months the addition and the cost of the addition. how much will the apple edition cost? >> we think it can be well above $1000. if i could guess, it is going to be about 1100 dollars or $1200 so it will be a big ticket item. i think the average price is going to be somewhere around $500. higher than the $350 entry-level. >> i wonder if apple is looking at this as a very different way to

something that's failed one of my old favorites starwood of late. have you seen that. it can focus on the strength here in the u.s. where consumers have much more money to spend on travel and taking a long road trip. it's become more cheaper thanks to the newfound ultra low price of gasoline. hey, buck 98 this weekend. i had to drive 25 miles out of my way to get it but i got it. you might think lq should have scored higher over the past few months. in fact the stock has done next to nothing. looking back since the decline in oil began, this stock has rallied just 5%. i think the relative underperformance is giving you a ter i havic buying -- terrific buying opportunity. part of the reason i didn't like lq stock has done next to nothing is because it's an under the radar name. it came public when the market was flooded with ipo's and more important, this was the third of three hotel companies to come public in six months. there was hotel ipo on wii. on top of that they've been held back by the fact they do more business in texas than anywhere else. as 25% of the rooms

to use the starwood example, you can go check in your hotel. you don't have to check in with anybody. you just go to your room and wave your watch. eventually you can do that with your car assuming that the battery holds up and you can access your home. i think some of the value on it is some of those everyday things that are kind of annoying that you take out of your pocket. you have to take keys or your phone out of your pocket. putting that on your wrist. i think that is going to be some of the initial big value. longer term, health and wellness is going to be something bigger. it is up to app developers to build those applications. >> we talk about the price point for the entry level model. i wonder -- this is going to be a regular quiz on "bloomberg west" for the next few weeks or months. the costly edition. how much will the apple edition watch cost, gene munster? >> we think it can be well above $1,000. probably $1100 or $1200. it is going to be a big ticket item. i think that the average price of an apple watch is probably around $500,

. >> i'll pick starwood hotels. they have the best hotels in hot, warm places.hey have tremendous exposure. a company that's trading at a discount. they are growing in the key emerging markets. to say you do anything today and we had a big street fight about the airlines last week. >> that you won. >> that's the real question. let's talk about airlines. are they near the end of cycle where capacity strained and high oil price environment gone or in a sweet spot? i think it's a sweet spot. trading airlines on a down day because of a storm don't do it. >> you're not buying in to the blizzard trade. >> definitely not. >> we went into economic contraction last year because of the winter but that was much longer. >> companies blamed bad earnings on this. don't get me wrong. it won't be true. >> between weather and fx. still ahead nfl taeeaming up wi youtube. plus no fun for the mattel toy makers. sales drop and the ceo exits. we break down the trade on the stock next. opinions. there's no shortage in this world. who do you trust? whose analysis is accurate? how do yo

we would love to partner with four seasons, luxury brands at the starwood hotels, marriott hilton heardhave been everywhere seen every thing -- what is your number one favorite hotel in the world? >> it is probably in italy -- it is a personal story for me. i traveled there as a kid, and i think that was the first time i knew i wanted to go into the hotel business. >> in new york city, one of the hottest hotels to stay in question were >> a tough question that will get me into trouble. >> --stay in? >> tough question that will get me into trouble. >> that works for me. >> across the hotel. >> i like the hotel. zeev sahron congratulations. zeev sahron the ceo of hotelied . i would agree, crosby hotel good food, good location. i am with you there. we will be back in just a few with more "market makers. still -- phil mattingly, he lives in d.c.. he is saying is that? ♪ >> this is "market makers." i am scarlet fu at the breaking news desk. the s&p 500, little change. the dow industrials struggling to stay in the green. within the s&p 500, tech shares are leading the advanced, while energy s

wrangler from starwood motors in dallas, texas. it's 9eñ?ñ? the stock v6 or 426 hemi with several hundred horsepower in it. >> reporter: my goodness. i want to go now to the most expensive car here in this exotic section, so let me make my way through the rolls-royces and the bentleys to 5ñ?ñ?bring you the lambourghini. what is this one called? these are just ÷fñ?ñ?a handful made. >> yeah, this is a 2015 lambourghini avencidor, 700- horsepower v-12, which is in the back, all-wheel drive. it's a very powerful, very explosively fast car to drive. it's low to the ground. it will run about 220 ;iñ?ñmiles an hour, i think. >> reporter: george, i want you to go to evñ?ñ?the back so you can see exactly what this looks like from the back. i mean, this looks like that batman would drive, or very back to the future 9uñ?ñ?here. how much is this going to set you %hñ?ñ?back? >> they start at around 420 and go up from there. if you roadster, it's probably over five d÷ñ?ñ?and a half, something like that. >> reporter: i'm dying to =sñ?ñ?ñget in it. unfortunat

straight ahead, the founder of investment group starwood capital, barry sternlicht. >>> plus breakingless claims. and then mel karmazin. >>> plus tom colicio stops by to talk breakfast. "squawk box" is live from the biggest business stage in the world. >>> welcome back to "squawk box" here on cnbc first in business worldwide. i'm joe kernen along with becky quick and andrew ross sorkin. and we begin the hour with news that just within the past few hours we've been reporting. reports now say that the two suspects in the paris magazine massacre have been found. just been found in france. they've been observing a day of mourning. we had a moment of silence at the beginning of the show. cnbc's hadley gamble is in paris with more. hello, hadley. >> good morning, joe. essentially what we know right now, there are reports circulating that two of the suspects have been sighted at a gas station in northeast france. nbc is working to confirm those reports. what i can tell you is that authorities here in france are looking for two brothers. they released their photos overnight. these two brother