i mean, there was there was certainly people at the time like albrecht kirby, who went to starz, who was extremely reluctant to talk licensing shows for two to netflix, precisely for that reason. and, you know, jeff bewkes, who was head of hbo and warner brothers, famously remarked that called streamers, they are granny and army not to be afraid of them. they weren't going to go anywhere. they didn't amount to anything. so there was a lot of dismiss, a dismissive attitude towards the streamers when they started. and i think people really understood. in fact, one of the things that amazed me was that there was a planet one point for hbo to find netflix and bewkes due because never for i think, $2 billion, something like that. and bewkes never did it for a variety of reasons. but at one point, reed hastings, who who founded netflix, was asked whether he would have sold it to hbo for that amount of money and he said, yes. so you might have had a universe where hbo and that owned netflix never, never happened. so it's interesting to explore that sort of what ifs. yeah, the alternate univ