now, fellow basketball star stefan mar berry is accusing him of quote robbing the hood with his $150 shoes claimed the expensive sneakers for violence in inner cities. he tweeted, quote, john has been robbing the hood since. kids dying for shoes and the only face this dude makes is, i don't care t. time will change. mar berry says his shoes are manufactured in the same factory as air jordans the difference they expect to retail for just $15 bucks. joining my panel is a sneaker historian an designer and author of "where'd you get those" new york's sneaker callture 1960 to 1967. so nice to see you. talk to me about this kind of sneaker culture in this moment. because just when i grew up, people would not have bought a $15 shoe that was advertised as a $15 shoe. but like part of the sneaker culture was thes separation of the expensive shoe. so i'm kind of wondering about stefan's marketing plan here. >> well, it's brilliant what he is doing. he has done it before. this is not his first round with this. but i would challenge the idea that lower surprise i priced sneakers would fought have