. >> stefny wizder and i met as undergraduates at harvard and working with on a publication statement just for harvard covering lifestyle and fashion. and we took over the board and transitioned from a print-only magazine on-line only j. with that transition we saw readership sky rocket, not just from harvard college women but everywhere really globally. so we kind of knew we had hit on something big editorly. there wasn't any magazine out there publication just targeting wolfen. there is a lot of media targeting the younger demographic as well as the nothing in that 18-24-year-old sweetspot. after the success of the publication we really wanted to make it bigger than just a student organization at harvard so we started thinking about this idea that eventually became hercampus and entered the business competition plan in florida and we were one of the winners in 2009. >> did you get money for that once you won? >> there wasn't free money involved but free office space for three years which is really helpful. weal started working on applatform to let any woman start and that turned int