let's welcome stephanie erickson at vis a. great to have you with us. >> thank you. >> how much more secure is it than the conventional strip that we have here in the united states? >> the great thing about chip technology is it adds the technology to the card. that computer chip offers many capabilities to enhance the security. basically it helps eliminate counterfeit fraud by adding a dynamic data element to every transaction that changes every time you choose your card and makes it easier for a bank to detect whether or not there is fraud happening and the card has been copied or counterfeited. the biggest benefit from a stuart point of view is getting rid of counterfeit fraud. >> is this standard any time soon and will this cause merchants and force them to upgrade machinery so they would have to buy new equipment that would read this new technology and new chip? >> we laid out a road map from now until 2015 for the merchants to upgrade their terminals. many merchants have begun that road map and started laying that infras