it's an industry that caught the attention of "glamour" magazine's stephanie mcneal who studies the phenomenon from her home in new york, which my goodness, that is loud, stephanie. she wrote about the phenomenon in a new book "swipe up for more, include the unfiltered lives of influencers." i think the major thing to talk about is influencing is such a major industry. we're talking about things like -- they have staff and production schedules. >> absolutely. there are influencers who have multiple assistants who their entire job is just to answer their dms. up to ten people who their entire job is just to answer their dms. i mean, if that's not building an economy, i don't know what is. >> and they'll have agents, as well. i kind of think of influencers and maybe, you know, its past influencers as kind of the young person that wants a free hotel room, and i'll write about it on instagram sort of thing. but influencers have agents. it's that big. >> absolutely. and i think that is a good thing, because i think in the beginning of the industry, what we were seeing was a lot of these young peopl