on a colleague stephen beardsley and look further into the issue and joins me now in the studio steven first of all what is a geek factory and why would tesla want to build one in europe so gigafactory is using the term that. the quantity of electricity that tesla wants to create to make a effective battery for an affordable car so instead of kilowatt hours which we often talk about for utilities this would be electricity in the amount of gigawatts you want to produce massive amounts to bring down the price of batteries now that's part of tesla's overall strategy of making e-cards affordable making it something that you would look at as you look at a normal car here something you can actually for your budget now it has given factories already in the works in nevada for example in new york and then one in china and why don't want to europe because europe is also a massive market and has already has two factories there so it could seek some economies of scale well it sounds like a big deal and yet tesla has been in the news for something less positive in its production that is the compan