i saw the bushmaster gun and it's own by the freedom group owned by cerberus, and stephen feinberg is the rest of the country explains what happened to their kids, what happens to his family? and at the point of investment, do we really want to be making money from the sale of these weapons? he has got enough money. does this really need to happen? i thought you know, we need to look beyond the regular debate of the gun policy debate and see who is profiting and see who makes money from the sale of bushbushmaster rifles. >> eliot: you're on on to something both in the vigil that you held, but feinberg has to decide, this is not what you want to be. how do you look your kids in the eye. if you can put pressure through the money, you can get people to change their behavior. you've done that. cerberus-- >> i was infuriated that at 1:00 in the morning they came out and said they want to sell the freedom group? they've been profiting from bush bushmaster rifles for six years. this is not the first incident that has happened. 34 people killed by guns a day. it's not necessarily for any mora

cerberus's's ceo stephen feinberg has a personal link to the town where the children were shot to death. his father lives in a retirement community there. comments on the sale have not been returned. >> so should big institutions like private equity firms, pensions step up pressure on weapons makers or stop funding them all together. "fortune" magazine senior editor first broke the money behind the newtown massacre story. dan, let's talk a little bit about this. how do you react to the idea cerberus is now, in light of this, going to sell the company they so meticulously put together. it's not as though people didn't know that they were in the weapons business here all along. now they are saying we want to be out of it because we don't want to be part of the debate or they think the heat on them is going to become too great. >> i think it's the heat not part of the debate. they owned freedom group when freedom group had paid lobbyists in d.c. working on gun issues. that's not directly cerberus but clearly that makes them part of the policy debate. this is partially a pressure thing. cer