stephen r. covey's the 7 habits of highly effective people is a handbook that points to confidence as the key to success. good to great, why some companies make the leap and others don't, by jim collins, looks at what characteristics fortune 500 companies share that result in long-term business success. and jay conrad levinson's guerrilla marketing reshapes how small companies think about promoting themselves. when we come back, a small business optimism remains weak. plus, we'll have tips on maintaining good business partnerships. and how a provocative name change resulted in big profits for the makers of these giant fans. sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their fa