stephen ross aranged for his nfl team. >> i think as an owner i have a responsibility to make sure they develop as great football players, to prolong their career but also, it is a responsibility to make sure to develop when the careers, when it is over. and i think that's how i saw it. it is great for the team. it brings them closer together. it is great for our organization. we're trying to be the best in class. >> this is more than one of a dozen events the players will partake in in over a week. >> they probably want to play as long as they can. when they're done they want to think about their future. to speak with our executives and learn what we're doing. one of then was asking me about, what is the difference between a steel building and a concrete building and why would we build steel versus concrete? >> for the project which the latest company is develop, to a q & a with equinox. they've been meeting entrepreneurs in more than a dozen scheduled events to learn more about business and investing. >> to shadow the millionaire, billionaire. >> football is a short career. that being