stephen spengler really cool stuff. we appreciate your time. thank you very much.that tells us a whole lot. here to tell us a whole lot is our tech reporter. what do you got? >> more than 30 million. cory: more than 30 million is not a number. it's a range. >> it's a number -- cory: 30 million is what? >> number of people who viewed the snapchat live. it used to be called our story. it's the compilation of all of the videos from the users generated around this specific event. and they are extremely popular. to put 30 million in context for you, that's like as many people as watching most award ceremonies. that's around the same number of people that watch the olympics opening ceremonies. so it's a big number. so in conjunction with that snapchat has been able to charge very high rates for its advertising. they have this new discover product, i'm sure you -- cory: they started to become serious advertiser, maybe serious revenue for this big business. >> yes, they're able to charge double what youtube and hulu can for advertisements on their discover business, which

cory: stephen spengler, really cool stuff. thank you very much. byte where we focus on one number that tells us a whole lot, >> more than 30 million. cory: more than 30 million is not a number. it is the range. 30 million what you don't? >> the number of viewers that view snapchat life. it is around the same number who watch the award ceremonies, the olympics opening ceremony. it is a big number. in conjunction, snapchat has been able to charge very high rate for advertising. they have a new discover product. they have become serious advertiser, maybe serious revenue. >> they are able to charge double what hulu and others can. cory: thank you very much. that is a good bite. back tomorrow. ♪ hope to see them. ♪ mark: from bloomberg world headquarters in new york, i'm mark crumpton. this is "out of line," the intersection of business and economics with a main street -- this is "bottom line" the intersection of business and economics with a means street perspective. to our viewers in the united eighth and those joining us from around the world, welco