selling groceries, he wore a white cowboy suit and a stetson.nd in the middle of his store, he set up the coolest entertainment technology of the day-- a disk jockey broadcasting on radio. customers loved it. and little jerry caught on quick-- give them a show. better yet, make it a spectacle. today, it takes a big top and a p.t. barnum to transform the greatest show on turf. the successor to the grocery store is the largest cathedral to entertainment in america: three million square feet, 111,000 fans, $1.2 billion. jones and his wife of 48 years, gene, saw to every detail. high roller suites sell for $5 million each. >> jones: but drinks are free! >> pelley: a regular fan can still get a ticket for less than 30 bucks. as he's heading to his seat, he's sure to glide past millions of dollars in art work. look at that! and like his dad's grocery, in the middle of this store, once again, the coolest entertainment technology of the day. it is astounding. i mean, it's as big as a building. >> jones: you're a good looking man 70 feet tall. ( laughter