the guy behind it is called steve babcock and it's a simple solution. >> and it promotes a discussionare walking around with one red thumbnail and people are going why did you do that? >> you're right it has generated a great deal of discussion and, in fact, this video got 1 million page views just on our website alone. nail technicians saying they wanted to offer free thumb manicures if you will to anybody who came in to paint their nail red and challenging other salons to do the same thing because it's such a simple yet effective idea. to tell us more about this video and what it's been like to get this kind of attention we have steve babcock via skype right this minute. what does it feel like to get this kind of attention for your video? >> it's surprising for sure. it started as something i did to kick the habit. it's definitely beyond my expectations. i don't know if there was a same one. there was a nail salon in denver that wag offering free -- if i went down there. this is from them. it's held up. >> tell us about the funnier reactions you've got to you having this one manicur