. >> reporter: this is microsoft's steve ballmer some years ago making a spectacle of himself while also making an important point. >> yes. >> reporter: third party developers are key to the success of many high-tech companies. the apple iphone is more than a pretty telephone because it's also a platform for tens of thousands of apps created by outside developers. facebook encouraged the use of its software, what programmers call its a.p.i. by third parties that led to the success of the company of zynga, maker of games found on facebook. i-5 a small manufacturer of memory chips that can turn any come ra into a wi-fi-enabled camera jus opened up its a.p.i. to developers. already successful company with a very clever product helps its outside relationship with parties will help it grow. is president and ceo of i-5. he has nearly 20 years in consumer electronics including at logitech and hewlett-packard. jon schwartz of "usa today." you have this cool product and let me say to the viewer, love it. >> glad hear it. >> and you decide, i need other people on get involved in it. why? why go to

involved, the idea of thinking big, we used to say "aboutig or go home" i learned from bill gates and steve ballmer, and i said i wanted to reach 10 billion kids, if we're going to do this let's do it in a really big way and part of it was not just the lesson in microsoft, it was the lesson of andrew carnegie that 100 years after carnegie is dead there are still 3,000-plus libraries accessible to 10's of millions of people a day and i looked at that and said why have we not done for the developing world what carnegie did for our country. >> charlie: carnegie said i'll build the building, you get the books. >> rnegie would put the builng up, the vilge would have to pay for the books and pay for the running costs of the library and we do something very similar at room to read, we call it a challenge grant, the community members will dig the foundation for the school, they'll build the shelves, they'll paint the wall, things to get the parents volved so they feel that they have skin in the game and feel a sense of ownership. >> charlie: women's literacy is crucial because it gives them an opportunity