let's bring in clippers owner, chairman, microsoft ceo, steve ballmer. great to have you back congratulations. >> thanks, carl. real pleasure. it's a unique product, and great to talk to you about it. >> i read this morning that you have been mulling some kind of dtc product since 2014 can you just talk about the journey, how it's led you here today? >> yeah, actually, you go back far enough, even in my microsoft days, i love the idea of putting interactivity in sports, which meant putting things over the internet when i bought the clippers, i said, okay, we have some rights. how do we go over the top. now, it wasn't just about going over the top because we want to transform the viewing experience, but in a word of cord nevers, cord cutting, even cable operators passing on carrying some games, we really want to make sure the broadest audience can get our gains, and they can see them in multiple unique ways, more interactivity, more options >> talk to me about how you came down on pricing because there's an environment right there where industry continues

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