steve baso, the subject of my previous book, tough to work for. >> when you are making employees rich. sometimes, the drive is more expensive. riders, customers, we don't like that. the company is private. no great wealthy on his employees. >> clearly, he has a lot to prove. >> the guy that runs air bnb seems to be a bit more under the radar. >> considerably so. grown that company with awareness. make taining a good brand, in fights with reg laters, they have been disruptive at uberhas. there are community that is don't want tourists flooding in, new york city, air b and b launched it, done it similar to uber. they have i think maybe a bit of a stronger idealistic, getting people out of the double decker buses, i think he is a great. you don't get the humility. i'd say. >> what they have been able to establish on the shared economy. >> what is being shared, the back seat of a car, someone driving professionally. that is a taxicab, without the. >> when i hear shade, in the most admirable definition. allowing more of us to share in the economy. i can drive or run out my house. when i he