ime consummate insider i grew up inside the company that bill and steve beltz. everything about me has an shaped by the company i worked for which is microsoft and obviously something that would not have happened but for one of the greatest partnerships in business history which is a partnership of bill and see. and leading up to that day. it's not really long before that date that i knew i was good to be ceo. the thing i was seeking the most and in particular based on all of the people around me that you see in that photograph is asking that question and be able to onset it for myself. why do we as a company exist. what sort of a way to start. i do believe that. i believe they exist for the reason. you can't be bound by one brand or one products. the if to go around that. but what is that core sense of purpose. what is the culture those are the things and now i see it the entire book came about with they reach any destination. which by the way is a continuous process. you never reach your destination. that is what i would sort of say. about all of what i at lea