innocence universal chief steve burk saying this is a significant milestone and it's a growing partnership with snap pointing to the discovery. saying through the rio games, the snap generated over 2 billion views. >> that kicks off our top trades. snap is now worth more than cbs and macy's. so how do you evaluate it? they now actually look cheap in comparison. i think it is impossible to compare it to the other ones. one thing to remember, the stock is up 60% from the ipo price of $17. why do company go public? to raise capital. and then they deploy the capital. if you think back to facebook in 2012, they knew they would be getting a lot of capital. they boughter oculus. and the what's app deal. so the point is, we don't know what they're going to do. they're coming off a the very small base. i think a couple of analysts have been out on the street and hit go the name on valley sgags that doesn't make a lot of sense to me when you consider that they had about $400 million in revenues. >> how much do you think is scarcity value? you think about social is now media and digital ad and a bunc

steve burke is really diversifying, i guess, is the best way to think about it.you're cbs or viacomm, you want to take a deeper look at, okay, i need to step in and make sure i'm part of this new sort of emerging media landscape, whatever that looks like. >> taking a look at snap shares this morning, they're up another 3.6%, almost 3.7% just after that huge run we saw yesterday, the gain of 44%. here's a look at comcast shares in reaction. that stock up about 1%. ed, want to thank you very much for joining us today. >> any time. >> and andrew, nice news. >> nice to see you. >> nice to see you. >> all right. i'm going in the green room. i got to do this. okay. coming up, venus williams is in the house. the tennis champion is here to talk about business on and off the court. i'm going to go right now and get a selfie. stay tuned. "squawk box" will be right back. whether it's connecting one of the world's most innovative campuses. or bringing wifi to 65,000 fans. businesses count on communication, and communication counts on centurylink. this is where i trade andrs.

to me, if i were an investor, steve burke, who runs the network, they made $5 million investment at ipo with a year lockup on it or something. this is a long-term trade. i would like to come back here a year from now and say how did they do? did they close that gap? get advertisers to embrace them? if they haven't, they'll suffer a nasty fate. give them credit. let them take a breath. >> will advertisers give them both the credit and the time because obviously all of the folks that we listen to, ross, that are talking about where they put their ad dollars as you just did, they're putting them in facebook. they're putting them in google. are they going to put them into snap? >> 100%. >> they will and even though demographic is so young. >> customer patterns are established when they're pre-18. >> do they continue to use it? >> you've seen them drop off. >> and millennials brand loyalty is much less than prior generations but at the same time this is the one chance that you got as an advertiser to adopt new millennials and new user base. >> the cautionary -- >> to sell them what though? >