demint these technology as well steve cava, our chief of staff. thank you for being here. i also wanted knowledge two guests that i did not get to technology earlier. there are so many people. i definitely wanted to mention akiko yamazaki. she is the president of the -- we also have a strategy director of wolff olins. he is an island in designer. please come up and tell us more about what your involvement was. >> good morning, everybody. speaking of presidents, apparently my daughter things i am the president of asia. a friend of hers said, are you the president of asia? apparently i hold that an important title here. anyhow, i wanted to tell you that this branding project has been in the making since 2007, so it has been a long pregnancy.

demint these technology as well steve cava, our chief of staff. thank you for being here. i also wanted knowledge two guests that i did not get to technology earlier. there are so many people. i definitely wanted to mention akiko yamazaki. she is the president of the -- we also have a strategy director of wolff olins. he is an island in designer. please come up and tell us more about what your involvement was. >> good morning, everybody. speaking of presidents, apparently my daughter things i am the president of asia. a friend of hers said, are you the president of asia? apparently i hold that an important title here. anyhow, i wanted to tell you that this branding project has been in the making since 2007, so it has been a long pregnancy. it is so great to see this until today. this started as part of our strategic directions plan. of course, in 2008, with the arrival of jay, started developing a new vision which he started to share with us. the branded product has been instrumental for us to not only define how do want to present ourselves externally, but how we want to