steve jobs, he'd been used to have much more controlled relationship with the press. >> our plan was to take pictures of it, write about it, then return it back to apple. >> hey, i'm jason chen back. in a really charming voice, and it's the same way you'd ask for, you know, a hat you'd lent a friend. nick, at that moment said, ask for a letter. ask for an official letter asking for it. we need the confirmation this is the real thing. >> the next call, he said he didn't to want claim it, really changed his tone at that point. because it would affect the sales of the current model. which is kind of disappointing. you hear all these stories about this guy not caring about money. and this is some serious shit. if i have to serve you papers and go through the trouble, i'm coming through something. someone in the organization is going to go for jail. >> for a reporter who has a chip on his shoulder, that's something, please, martyr me, i'm going to jail for an iphone. like really. he called back later, and he said okay, we'll get you the letter. and he just resigned. >> so he has the letter. and they send a law you from apple to pick it up. >> it was a very cold exchange. he said,