you came out of cornell, you did securities integrity l -- securities and bankruptcy law. what would be your advice to steve? that straddles both of your careers. would you say to mr. cohen about an inch?-- about image? >> his advisors are telling him to be quiet. he is only going to get himself into trouble. >>>> should he sell another piece of artwork? >> if you can keep that out of the media, that is not a problem. he is carrying on the big life, that might not look -- bode so well. i am not sure how much he cares about his image. >> what is the number one people -- what is the number one mistake people make in pr. things have changed. what is the new new? >> the biggest mistake organizations make is reacting to quickly. things are happening so fast, to not be delivered in -- to not be deliberate in what you are doing could affect your image in a broader way. quickly is a mistake. given the speed at which things happen, take a step back. >> did chris christie react too quickly? >> he did a fabulous job, he waited a day, he slept on it, he cannot and had a two-hour press conference. >> what was fabulous?