what do you think of the new ceo, steve easterbrook, even if you don't know him directly.ink it's enough appointing him can change morale help mcdonald's's get its mojo back get more into an exciting and innovating company. >> you're right, i don't know steve, so i can't comment on him personally. but i think we need to bow back first. the problems did not start in the last two years. for example, the menu complexity, those seeds were planted under skinner's term as ceo. in fact i think most of the seeds of destruction happened under jim skinner and were covered up by the positive mow momentum creed krooetated by predecessors. don thompson inherited a weak situation. but after 2 1/2 years, it's on his watch to fix it and he didn't act fast enough. i think bringing in a new leadership, at least signals that the board wants some action now. >> finally, larry, you're with the chief nashthmarketing officer, they have $1 billion ad showing hugs do they need to tap into emotion or did you think it was silly? >> i thought it was silly. i think that they seem to have gone into a s