joining us this morning mcdonald's president and ceo steve easterbrook joins us from chicago. eve, it's great to have you. congratulations on two years on the job. >> thank you very much. it's good to be with you guys. coming from an unusual venue. we're in a warehouse in the west loop district of chicago. >> we got a look at some of that yesterday, some of the innovations you have in store. what are the headlines, for me at least yesterday was the work you've done looking back at lost customer counts over the past few years. >> right. >> specifically regarding your core customer. where do they go? and how do you get them back? >> that's absolutely right. you know, part of what we've tried to do is we've turned this business around is confront the reality. because once you assess where you're at, you can then set about fixing it. so it's always driven me mad around our business when people say things like guess counts are soft. they're not soft. they're down. so if they're down, let's analyze the issue and fix it. so we put a lot of in depth consumer insight together and we hav

this is steve easterbrook.his is bloomberg. ♪ mark: lightbank from london, this is the european close. i'm mark barton. vonnie: in new york, i am vonnie quinn. time for the biggest business stories in the news right now. manufacturing in the u.s. rose at the fastest pace in 2.5 years. according to a survey, factory managers reported stronger orders and production pit order backlogs make the biggest one-month gain in four years. the unfilled orders indicate production will stay strong in the coming months. the world's largest money manager, blackrock has put annual employee bonuses for the first time since 2011 according to person with knowledge of the matter. bonuses were reduced by an average of 2% to 4%. the asset management businesses under pressure because investors are running more money into cheaper strategies. uber ceo travis kalanick says for the first time he is admitting he needs leadership help, after he got into an argument over company fares with an uber driver who recorded the incident and gave it

>> so far steve easterbrook are still killing it. keeps coming up with new ways and new technologies and loyalty cards. today we saw that there's a lot more to the rally than just a failed health care bill can destroy. don't be a fool and miss out on what i think could be, after we bide some time here, another leg up. the recent decline means it's on fire, i'll reveal the company just ahead. >>> and the oil company garnering a lot of attention on wall street lately, i'll tell you why. and james comey revealed his incredible cyber saw. i'm talking to a private cyber security player, end game to see if it could offer some answers. stick with cramer. . >>> while this market continues to languish, i think you need to use any softness to load up on high quality stocks, with high quality companies, they're trading well below where they deserve to be. take a company called accenture. if you're looking to migrate to mobile or the cloud or maybe your want to embrace data analytic software, they are the guy who is can help. but the stock has d

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i remember steve easterbrook rur urging everyone not to sell stock because of annualizing all day breakfast. but there's one more thing at work here that we don't spend a enough time talking about. i'm going to take it slowly because i know it's going to cause some derision, but that's okay. no stranger to being derided. this is a bull market. when i got into the stock market in 1979, you know what we used to have? we had bear markets, and we had bull markets. you could freely admit thaw were -- that you were in one or the other. there was never any harm in recognizing the bull. maybe some people even cheered. that all changed with first crossing of dow 10,000, which clearly led to too much optimism. these proved to be disastrous milestones for investors, and it wasn't much better to see that run-up to the great recession in 2009. so what happened? for years and years now, anyone who is boisterous about the stock market, anyone who said this bull is hard to bet against instantly makes themselves a target because it's so easy to call up the tape and see how wrong the prognosticator was if th

steve easterbrook, ceo, joins us tomorrow on "squawk on the street," 9:00 a.m. eastern time. >>> when we come back, we're hours away from snap pricing the ipo tonight, trading on the nyse tomorrow. will it be enough to spark a rally in tech, or i guess, a further rally? then, uber's ceo, travis kalanick, says he needs help when it comes to his leadership skills. a lot more on what the president said last night, and more importantly, what he didn't say, when "squawk alley" continues. dow's up 245. 90% of the wor's largest supercomputers run on intel? that means you can taka universe of data - in your case literally - and turn it into medical discoveries, diagnostic breakthrohs... ...pi don't know whates colat is. but yes.ngulity. innovation runs on supercomputers... ...and supercomputers run on intel. you are super smart. ♪ and super bu ooh! ufo! false alarm, eyelash! >>> it is set to be the biggest tech ipo in years. snapchat parent company snap inc. pricing tonight, will be trading on the nyse tomorrow. how are we set to capitalize on snap's success? jon fortt

mcdonald's shares halted, steve easterbrook speaking with investors.ing mcdonald's is losing some of its core business and it is going to try to meet its re-franchising goal early, and is targeting 22 billion dollars to $24 billion in cash return for the three years ending 2019. most of this was news that analysts were looking for an mcdonald's seeing $1.7 billion in capex this year. news, the latest shakeup at the world's largest hedge fund, bridgewater associates is now out in detail. ray dalio, the billionaire founder stepping down as co-chief executive officer. he will remain code chief investment officer. john rubenstein is leaving the firm. he is staying on as an advisor but there are cultural differences, according to a letter on linked in by ray dalio. i want to bring in a professor at the columbia graduate school of business. how big an announcement is this? ray dalio is in his 60's and making changes at this point, that would be surprising. fabio: the corporate culture is amazingly complex and unique. the question about david maccormack being

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