. >> steve eldred is the fourth generation owner of beloit national bank. he says the enthusiasm has energized business owners like himself to expedite and refine earlier renovation plans begun by his father and others 20 years ago. >> i may own a building across the street. she'll call and say, you need to renovate your building. so then i'll renovate a building or two buildings. then i call her and say, you need to renovate one across the road from me. it becomes very competitive. >> that sounds like somebody i know. his name is steve. we compete a little bit. and it's fun. >> a little bit of that kpe fissitigs is great. it's helped things grow even further. >> rob is the president and ceo of hendricks commercial properties, the real estate arm of diane's sprawling business interests. he says beyond the refurbished buildings, tech tenants also require an updated main street. >> definitely it's not just fixing up an old building. that's the easy part. having the restaurants, having the gift shops, having the hotels is highly important. >> you need to bring