carol: with the right ingredients -- speed, quality, leadership -- steve ells: good morning. reinvented the fast food business. monte moran: i believe that we could change fast food culture. carol: serving food with integrity has produced big profit. nick setyan: they have completely smoked their competitors. carol: and those competitors are following suit. monte: competition helps us, it doesn't hurt us. carol: changing the way america eats. steve: we are really passionate about feeding our customers really great food. carol: food evangelists, maybe.