we would like to invite you into a wonderful conversation with steve gelman, the publisher and editor of, jay, the jewish news of northern california. welcome. >> thank you. >> let's jump into. let's talk in, what is jay, the jewish news of northern california? >> many people don't know we exist. many people who donate to the local jewish federation will get jay newspaper in the mailbox and not know why. that is because they get it as part of their donation. people ask, what is a jewish newspaper? we look at ourselves as a way to understand the world through a jewish lens. but that is not an uncritical lens or a uniform view. it is a way to give a sense of identity. and belonging to the approximately 400,000 jewish people that live in the san francisco bay area. we have the third or fourth largest jewish community in america depending on whose numbers you are looking at. but we are so geographically disbursed that i, as the editor and steve as the publisher, we look at 'jay' the newspaper as a way to give a sense of belonging and give a voice to that geographically and politically and