gordon company, a u.s. production outfit. they did things like the steve jobs biopic.s is a fairly broad outfit that can do a variety of things. vonnie mark: it has been snapping up production companies. does it need to offset advertising revenue? toc: the big push has been offset falling revenue, a traditional broadcaster in the u.k. that operates channels, which has been beefing up its production arm, including a big u.s. production arm. this is a company that has been pretty aggressively pushing in that direction. entertainment one would help. " generates more than a billion dollars in worldwide revenue last year. why is it so popular? i am just intrigued by it, having young children. it is absolutely incredible. eric: you might be better asking my nine and five-year-old. it is a hugely entertaining property, obviously. children's television is huge. gets it is massive, and it you to pay for subscription-based channels. it used to be sports, then moved on to box sets, and now children's tv is so important. eric: that's right. my nine-year-old watched a full box set