steve hildebrand, he was the deputy campaign manager for the obama campaign 2008.ary, worked on a lot of campaigns over the years. mary, what do you make about all these ads now going viral? do they actually help these respective candidates? >> well, in the case of the herman cain ads, they're effective to conservatives because they go right at the ground zero that units conservatives, which is anti pc. the nanny state i'm smoking, is it always about color, the yellow flower. liberal race bidding. that had a very subtle and sophisticated message, but i think their good at this point in the campaign. all these guys still trying to distinguish themselves from each other and they aren't designed to get votes as much as to get a look. >> they do get a lot of attention, steve. did this smoking ad help herman cain or hurt his campaign? >> i think it hurts him, wolf. i wish it would help him, but i think it hurts him. these candidates are spending a lot of money producing these ads and if you're not spending that money to really tell voters in iowa, new hampshire, south c