steve huffman joins us next. don't go anywhere. >>> reddit reaching new records.site hitting a $10 billion valuation in its latest funding round led by fidelity that's a threefold boost from 2020 they doubled the valuation to $6 billion in february joining us this morning live on set at the nyc, reddit co-founder and ceo steve huffman. welcome. great to have you on the floor. >> thank you great to see you in person. >> for once. congratulations on the valuation. and specifically on the money raised i guess everybody's wondering what you are spending it on. >> first, thank you. for us it's more of the same first order of business is make reddit awesome, make reddit faster, more relevant, help it work for more team and then the future internationalization a big effort, video. same strategy, just keep moving ahead. >> i want to hit on both of those. talk about why video is important. you talk about enhanced video quite a bit. is it people want to make tiktok influence, you know, stories out of it? what do you see as video what role does video play? >> sure. so if you

and sofi and first on cnbc interviews reddit now has a valuation north of $10 billion and ceo steve huffman

from 6 a few months ago in an interview with the "new york times" reddit's co-founder and ceo steve huffman, we are still planning on going public but we don't have a firm timeline there yet. all good companies should go public when they can but meli, if reddit were public wouldn't this be the ultimate reddit army stock? right? wouldn't users of the platform itself bid this thing up to like very enjoyable levels i would have to imagine. >> yeah. i mean, the reddit stock army keeps betting op things it likes or things it wants to mess with and they certainly love messing with reddit. i think the big question for reddit is they keep taking all this money they keeping a saying they're going to invest it in the product. the reddit product has looked the same forever i can't tell you one improvement they've made to it what are they using this money for? >> no, but steve, i'm glad it doesn't look any different there's something reassuringly familiar about just the plain text and all of that but i guess my point is if i'm fidelity, steve, i'm thinking sure, i'll bid your value up to 10 billion, yo